How Landing Page Templates Work
When you create a landing page, you are actually creating two pages at once:
A Form Page
A Success Page
Both pages are designed within the same editor.
Step 1: Create the Page
Click Create Page.
This automatically generates:
A landing (form) page
A success page, accessible via a toggle next to the form page
Step 2: Build the Form Page
The form page is the first experience customers see after scanning. We recommend the following core building blocks:
Company logo
Thank-you text (e.g. “Thanks for scanning”)
Incentive teaser (e.g. “Here’s 20% off on us”)
Customer form fields
First name
Last name
Email
Phone number
Product purchased (optional, if used across multiple products)
Channel used (optional)
Terms & Conditions checkbox (required for compliance)
Once the customer submits the form, they are automatically taken to the success page.
Step 3: Design the Success Page
The success page is configured using the toggle next to the form page. Its content depends on your campaign goals, but we typically recommend:
Thank-you message (e.g. “Thanks for scanning”)
Optional review prompt
Product review button
Can dynamically pull in the product selected on the form page
Or be set to a custom product via hard-coded configuration
Discount delivery
If you do not use Klaviyo: drag in the Discount Node so users can immediately access their discount
If you do use Klaviyo: skip this step and handle discount delivery later via email/SMS
Final Step: Branding
Both the form page and success page should be fully styled to match your brand:
Colors
Fonts
Layout
Voice and tone