UTM parameters allow you to identify exactly which marketing campaigns, ads, or sources drive form submissions, registrations, and purchases.
This simple tracking method provides valuable insights into your most effective marketing channels without needing to load up on any expensive outside tracking software's etc. if your business isn't particularly complex yet.
Short & Sweet Explanation Of How To Set Up UTM Tracking
When creating your URLs in your google/facebook ads (for example) add at the end:
?utm_source=facebook_ad1
Indicating in this example that it is our first ad in facebook (of course you can add specific names so you can easily identify it).
Now how do we track the UTM when someone registers or fills a form/checkout?
All we have to do is add these properties to our forms. Go in the form fields or the additional fields if it is a checkout or registration and add a Hidden Field with name being utm_source.
Then go in the settings of your field and map that field from the dropdown to the utm_source that we just created in the Contacts as a property.
That's it! Now when someone submits your forms and has the utm_source as a URL from which they came from, the value of the source will be recorded for the user and you will know where they came from.