The Facebook Pixel helps you track events on your website or funnel, enabling you to optimize your advertising campaigns and make your Facebook ads more relevant to your target audience.
With our native Facebook Pixel integration you can track the following events:
Page View - triggered on every page view
Lead - triggered on new lead, when a form is submitted, or an appointment is made
Add To Cart - Triggered when a product is added to cart (passing the product title, price, currency and quantity)
Initiate Checkout - Triggered when someone initiates a checkout (i.e. visits a checkout page) passing the order total, currency, and the order items
Purchase - Triggered when checkout (or an upsell/downsell) is completed
View Content - Triggered when a visitor visits a product in your store. The View Content event is especially useful for delivering personalized ads to customers.
Complete Registration - Triggered when a visitor creates an account in your website or funnel
If you added the Facebook Pixel code manually in the Custom Code Area in your website, you'll need to remove it to use the native integration. Removing the custom code won't have any negative effect to your data in Facebook, as long as you enable the native integration.
Setting Up Your Facebook Pixel
To enable the Facebook Pixel on your website, click on your Website Settings and select Applications. Choose the Facebook Pixel App and add your Facebook Pixel ID.
If you don't have a Facebook Pixel already, create one and enter it's ID in the settings below:
Setting Up The Facebook Conversions API
Facebook Conversions API (formerly known as Facebook Server-Side API) is a Facebook Tool that lets you share key events, or customer actions, directly from our servers to Facebook without relying on the customer browser.
Facebook Conversions API works with your Facebook Pixel to help improve the performance and measurement of your Facebook ad campaigns. This is all done without having to rely on browser-based tools like cookies.
The Conversions API can help bypass ad blockers or privacy settings created by your audience while still providing key information back to the Facebook Ad Platform to keep your audience targeting in check.
You will be prompted to enter an Access Token to use with the API. To obtain yours, go to your Facebook Pixel, go to Settings and scroll down to the Conversions API area. Under Set Up Manually you should click on Get Started or Generate Access Token Copy the generated token and paste it in your website settings:
That's it.
Save the Facebook settings and you're done - events will be automatically reported from now on. Keep in mind that events triggered on your website can take time to show in your pixel stats.
Note: The Page View event is NOT reported via the Conversions API (server side), it is only a Browser Side Event.