Getting Started
To create a new promotion, click the "Add New Promo" button in your Ad Manager dashboard. This will open a multi-step wizard with 6 sections to complete.
Step 1: Details - Setting Up Your Promotion Foundation
Basic Information
Name of Promo: Enter a clear, descriptive name for internal reference
Example: "Bet 5 get 500"
Use naming conventions that help you identify the promotion later
Brand Selection: Choose your brand from the dropdown menu
Select "Bet365" or your relevant brand partner
This determines which brand's promotions will be displayed
Link Management
Use Link Group: The black button indicates this feature is activated
Link groups help organize and manage multiple promotional URLs
Select from existing link groups in the dropdown (e.g., "Evergreen")
Set Custom Tracking URL: Optional advanced feature
Allows for custom attribution and tracking parameters
Useful for detailed campaign performance analysis
Promotional Content
Promo Text: Enter the promotional offer text
Example: "Bet $5 Get $150"
Keep it concise and compelling
This text appears to end users
Button Call-to-Action: Define the action button text
Example: "Claim Now"
Use action-oriented language that encourages clicks
Common options: "Get Offer," "Join Now," "Start Playing"
Disclaimer Text: Add required legal disclaimers
Use the large text box for comprehensive terms provided by the Brand partners
Include age restrictions, geographic limitations, and terms & conditions
Disclaimer Link: Add a link to full terms and conditions page
Ensures compliance with advertising regulations
Step 2: Extras - Enhancing Your Promotion
Optional Enhancement Additions
Before Adding Extras you must select Edit to change any fields on this step. Once finished ensure you save your details before moving onto the next step
Add a Promo Code ✓
Include promotional codes for tracking and redemption
Enter code in the provided field
Useful for attribution and customer incentives
Add Promo Details ○
Additional descriptive information about the promotion (Minimum deposits, Bonus Bet details, etc)
Expands on the basic promo text with more context
Add External Link ○
Connect to external resources or landing pages
URL Field: Enter the destination URL for reviews, articles, etc.
Link Label: Create descriptive text (e.g., "See Full Review")
Best Practices for Extras
Only select extras that add value to your promotion
Keep external links relevant and trustworthy
Ensure promo codes are unique and trackable
Step 3: Workspaces - Targeting Your Content
Workspace Selection Options
Select Workspaces (Targeted Approach)
Choose specific workspaces where your promotion will appear
Use the search function to find relevant workspaces
Example: "The Athletic" workspace selected
Allows for precise content targeting
Apply to All Workspaces (Broad Approach)
Displays promotion across all available workspaces in your network
Maximizes reach but may reduce relevance
Good for general brand awareness campaigns
Sports Filter
All Sports Dropdown: Further refine targeting by sport type
Helps align promotions with relevant content categories
Increases engagement by matching user interests
Step 4: Locations - Geographic Targeting
Location Selection Strategy
Select Locations (Targeted Approach)
Choose specific states or regions for compliance and relevance
Use search function to quickly find locations
Apply to All Locations (Broad Approach)
Displays promotion in all available geographic regions selected on the brand level
Consider legal and regulatory implications
Geographic Considerations
Legal Compliance: Ensure promotions comply with local gambling/betting laws
Brand Presence: Target locations where your brand is active
Market Strategy: Align with business expansion plans
State Selection Tips
Check multiple states by selecting checkboxes
Use search bar for quick navigation
Consider regional preferences and regulations
Step 5: Sports - Content Category Targeting
Sports Targeting Options
Select Sports (Sport Specific Targeting)
Choose particular sports categories for your promotion (I.e promos specifically for NHL Playoffs, College World Series, etc.)
Aligns offers with specific audience interests
Apply to All Sports (Universal Approach)
Displays promotion across all sports content on Tallysight
Maximizes exposure across diverse audiences
Current selection shown as active (black button)
Strategic Considerations
Seasonal Relevance: Align promotions with sports seasons
Audience Interest: Match offers to popular sports categories
Brand Focus: Emphasize sports where your brand is strongest
Step 6: Schedule - Timing Your Campaign
Activation Options
Activate Promotion Immediately
Toggle switch for instant activation
Promotion goes live as soon as published if a start date is not set
Date Management
Start Date: Set campaign beginning
Format: mm/dd/yyyy, --:--
Use calendar picker for accuracy
End Date: Define campaign conclusion
Format: mm/dd/yyyy, --:--
Ensures automatic campaign termination
Scheduling Best Practices
Lead Time: Set start dates with sufficient preparation time
Campaign Duration: Align with business objectives and budget
Event Coordination: Sync with major sporting events or seasons
Final Steps: Review and Launch
Before Publishing
Review All Settings: Navigate back through each step to verify selections
Check Compliance: Ensure all disclaimers and legal requirements are met
Verify Targeting: Confirm geographic and demographic targeting aligns with strategy
Test Links: Validate all URLs and tracking parameters
Publishing Your Promotion
Click "Publish" to activate your promotion
Use "Back" to make final adjustments
Monitor performance immediately after launch
Troubleshooting Common Issues
Setup Problems
Missing Required Fields: Ensure all mandatory fields are completed
Invalid URLs: Verify all links are properly formatted and functional
Date Conflicts: Check that end dates are after start dates
Targeting Issues
No Workspaces Selected: Choose at least one workspace or apply to all
Geographic Restrictions: Verify legal compliance in selected locations
Sports Category Misalignment: Ensure sports selection matches audience expectations
Performance Optimization
A/B Testing: Create multiple versions to test effectiveness
Regular Monitoring: Check performance metrics frequently
Adjustment Strategy: Be prepared to modify targeting or content based on results
Best Practices Summary
Clear Naming: Use descriptive promotion names for easy management
Compelling CTAs: Create action-oriented button text
Legal Compliance: Always include proper disclaimers and terms
Strategic Targeting: Align geographic and content targeting with business goals
Proper Scheduling: Plan campaigns with adequate lead time and appropriate duration
Regular Review: Monitor and adjust campaigns based on performance data
This tutorial covers the complete promotion creation process in Ad Manager. For additional support or advanced features, contact your customer success representative.