Overview:

Get started with the powerful marketing channel: SMS, which is short for short messaging service. With BayEngage, you can leverage the key communication channels like email and SMS to persuade your customers/prospects and grow your business to the next level.

This help article will cover the benefits of SMS marketing, use cases, and how to set up an SMS campaign on BayEngage, and the key features.

  • Why do you need SMS marketing?

  • Interesting use cases for SMS marketing

  • SMS Features on BayEnage & how to set up a campaign

  • Cohesive experience across email and SMS

Why do you need SMS marketing?

Your ideal prospect is busy, distracted, or perhaps forgetful. You cannot get their attention unless you make the effort to.

More importantly, you need to leverage the right channel so that you get instantly noticed. 65% of the world's population sends and receives SMS. With mobiles and tablets being inseparable from human contact, there’s no better channel than SMS (yet) to conquer your prospects’ attention.

Interesting use cases for SMS marketing

SMS has a lot of interesting use cases and here’s a quick glimpse at how you can use SMS.

SMS Features on BayEnage & how to set up a campaign

Let’s now dive right into the SMS features of BayEngage and how to use them.

  1. Once you log in to your BayEngage account, you’ll see the “SMS” option on the left side of the screen. Click on it and you’ll see the dashboard.

SMS Dashboard

You can track the subscribers’ count (opt-in, pending opt-ins, the total number of contacts)

2. Head over to SMS Settings and fill out the basic information that has to be set before you start your SMS campaigns.

For a detailed understanding of how to use SMS settings, refer to this help article.

3. Once you’re done setting up the essentials of your SMS campaign, we can now move on to setting up the keywords. Check out this help article to know more about SMS keywords.

4. With SMS Conversations, you can have an overview of the ten most recent conversations with your customers to stay on top of what’s happening.

5. Signup Forms: Acquire contacts at ease

With BayEngage’s signup forms you can convert website visitors to SMS subscribers.

  • To create a pop-up, head over to the signup forms option on the left side of the screen and scroll down to pick the template you like.

Here’s a detailed help article on how to set up a pop-up using BayEngage.

6. Cohesive experience across email and SMS

Emails and SMS are powerful channels to communicate with your customers and drive more sales and revenue. With BayEngage, you can make sure that you provide an omnichannel experience to your customers at every touchpoint.

BayEngage has got both powerful email marketing and SMS marketing features!

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