Learn how to create and use advanced pre-built segments in BayEngage. You can understand your niche audience and target them with the right messages.
Note: Click here to learn more about the basics of segmentations in BayEngage.
Follow the steps to get one level deeper with advanced segmentation:
Login to BayEngage
Click on Lists & Segments, then click on Create Segment
3. Click on Browse Ideas to access the pre-build segments
4. There are nine pre-build segments available with BayEngage:
I. VIP Customers: Get to know your admirers, self-employed ambassadors, and advocates of your brand.
To create this segment, click on VIP Customers
You can understand more about your VIP customers using "Total Amount Spent" on your website
Apply additional filters based on the logic you are looking to segment
Use And & OR operators to further drill down your segment and make your emails hyper-personalized.
Once you’re done creating your segment, click on Update
II. Recurring customers: Find your loyal customers and reward them for their loyalty.
To create this segment, click on Recurring customers
You can understand more about your Recurring customers using Placed Order on your website
Apply additional filters based on the logic you are looking to segment
Use And & OR operators to further drill down your segment and make your emails hyper-personalized.
Once you’re done creating your segment, click on Save & Continue
III. Patrons: See customers who are firm believers in your brand
To create this segment, click on Patrons
You can understand more about your Patrons using Placed Order on your website
Apply additional filters based on the logic you are looking to segment
Use And & OR operators to further drill down your segment and make your emails hyper-personalized.
Once you’re done creating your segment, click on Save & Continue
IV. Wanderers: Catch visitors with no order history and persuade them to buy something with an attractive discount
To create this segment, click on Wanderers
You can understand more about your Wanderers using Placed Order on your website
Apply additional filters based on the logic you are looking to segment
Use And & OR operators to further drill down your segment and make your emails hyper-personalized.
Once you’re done creating your segment, click on Update
V. Occasional Spenders: Find your not-so-frequent spenders and convince them with an offer.
To create this segment, click on Occasional Spenders
You can understand more about your Occasional Spenders using Placed Order on your website
Apply additional filters based on the logic you are looking to segment
Use And & OR operators to further drill down your segment and make your emails hyper-personalized.
Once you’re done creating your segment, click on Save & Continue
VI. Recharge Cancelled Subscription: See customers with a canceled recharge subscription.
To create this segment, click on Recharge Cancelled Subscription
You can understand more about your Recharge Cancelled Subscription using Subscription Cancelled on your website
Apply additional filters based on the logic you are looking to segment
Use And & OR operators to further drill down your segment and make your emails hyper-personalized.
Once you’re done creating your segment, click on Update
VII. Recharge Active Subscription: Find out customers with an active recharge subscription
To create this segment, click on Recharge Active Subscription
You can understand more about your Recharge Active Subscription using the Subscription Created on your website
Apply additional filters based on the logic you are looking to segment
Use And & OR operators to further drill down your segment and make your emails hyper-personalized.
Once you’re done creating your segment, click on Save & Continue
VIII. Recharge Expired Subscription: Find out customers with an expired recharge subscription
To create this segment, click on Recharge Expired Subscription
You can understand more about your Recharge Expired Subscription using the Subscription Expired on your website
Apply additional filters based on the logic you are looking to segment
Use And & OR operators to further drill down your segment and make your emails hyper-personalized.
Once you’re done creating your segment, click on Save & Continue
IX. Recharge No Subscription: Spot customers with no subscription for a particular product
To create this segment, click on Recharge No Subscription
You can understand more about your Recharge No Subscription using the No Subscription on your website
Apply additional filters based on the logic you are looking to segment
Use And & OR operators to further drill down your segment and make your emails hyper-personalized.
Once you’re done creating your segment, click on Save & Continue
5. If you want to find newly created Pre-Build segments:
Click on the Lists & Segments from the BayEngage dashboard
Under the Contact Lists & Segments, you will be able to find the newly created Pre-Build segments
You can also edit or delete the segments by clicking on the More Actions drop-down list menu
💡Tip: Click here to learn more about Lists & Segments.