Overview
Overview:
Segments are a great way to group your customers and have tailor-made conversations with them.
BayEngage’s powerful segmentation allows you to group your lists based on multiple criteria and personalize your messages to boost conversions.
What Are The Segmentation Possibilities Available in BayEngage?
You can create, edit, delete and update segments on BayEngage.
You can create Segments based on
Subscription status
You can filter out your audiences based on their subscription status - all, subscribed or unsubscribed.
Email activity
You can filter your audiences based on their email activity: emails opened, unopened, clicked, and more.
You can further filter this based on the frequency of the opens and clicks and based on the time period.
Order activity
You can segment your audiences based on whether or not they have placed an order.
Demography
Filter Customers based on where they live. Whether or not they come from a City, State, Country, and more.
Values will be pre-populated from the customers’ data. You can also search and add new values.
How To Create Segments on BayEngage?
Login to your BayEngage account and click on Lists & Segments. Next click on the “Create Lists & Segments” button.
2. Click on the “Segment” option.
3. Next, give your Segment a name.
You can set up a segment by filtering your audience based on various criteria (as discussed above). Once you are done with the setup, click on “Save & Continue”
4. You can also edit your segment whenever you want.
Examples of Segments
Frequent purchaser
Segment: Placed order
Period: within 6 months
Frequency: 3 times or more
Placed order from Campaign
Segment: Placed order
Period: 3-6 months
Frequent: at least once
Campaign filter: any campaign
Win-Back Opportunities
Segment: Placed order
Period: overall
Frequent: at least once
AND
Segment: Placed order
Period: in the last 180days
Frequent: zero
Campaign Active Customers
Segment: Campaign activity
Filter: Email opened
Period: in the last 180 days
Frequent: 3 times or more
Campaign filter: any campaign
Customer Demographic
Segment: City
Filter: Is
City: Marietta
OR
Segment: City
Filter: Is
City: Athens
AND
Segment: State
Filter: Is
City: Georgia