After learning how to onboard a compliant Consent Management Platform for advertisers, this article will guide you through the steps to select the right Consent Management Platform for your needs.
Step 1: Review Cookie Banner Implementation for Compliance
To ensure GDPR and ePrivacy compliance, your Consent Management Platform must be prominently displayed to users upon their first visit and adhere to the following standards:
Clear and Accessible: The CMP should be immediately visible upon arrival, typically as a banner or overlay, allowing users to provide consent before interacting further with your website.
Detailed Information: Provide transparent, specific details about the data collected, its purposes, and who it may be shared with, including Teads. Include links to your full privacy policy for users who wish to learn more.
Explicit Consent Options: Users must have clear choices to accept or decline different types of data processing and vendors accessing their data. Cookie banners should include buttons or checkboxes for configuring each data collection purpose (e.g., analytics, marketing) and each vendor. A compliant banner must also provide an easy way to reject all data collection purposes.
Easy Withdrawal Options: Ensure users can easily update their consent preferences at any time by including a link to the CMP in a prominent location, such as the footer or a settings page.
Step 2: Ensure Your Consent Management Platform (CMP) is Compatible with Teads’ Supported Consent Signals
Advertisers have various methods to collect and store user consent preferences. Teads supports widely recognized industry standards, including the IAB Transparency and Consent Framework (TCF) v2.2 and Google Consent Mode.
When selecting a CMP, ensure it can generate a consent signal in one of the supported formats outlined in this article. This will help ensure seamless integration and compliance with Teads’ requirements.
Refer to this article to learn how to implement your Consent Management Platform next.
You can find Frequently Asked Questions in this article.