After understanding how to onboard a compliant Consent Management Platform, and also how to choose the right one, this article will guide you through the steps to implement it effectively.
Step 1: Choose an industry-standard CMP
Select CMPs that are registered with IAB and is adherent with the IAB’s TCF v2.2 standard (applicable in the EU and the UK), or is a Google CMP Partner.
Alternatively, you may use a custom CMP solution that supports Google Consent Mode.
Step 2: Integrate and Configurate your CMP
Integrate the CMP: Work with your technical team to integrate the CMP’s JavaScript tag into your digital properties, such as websites and mobile apps.
Configure the CMP: Customize the CMP to meet the specific requirements of your data processing activities, including vendor list management and user consent preferences.
Step 3: Test and Validate your CMP Implementation
Test thoroughly: Test the CMP to ensure it accurately captures and manages user consent.
Validate: Confirm that the CMP displays appropriate consent notices, manages user preferences, and communicates consent signals in a manner supported by Teads.
Other CMP Guidelines
Use Industry-Recognized CMP Solutions: Choose a Consent Management Platform (CMP) that complies with industry standards, such as those registered with the IAB and supporting IAB’s TCF v2.2 (for clients targeting the EU and the UK), or one of Google's CMP Partners that supports Google Consent Manager. CMPs registered with the IAB or Google are more likely to adhere to the latest data privacy regulation guidelines.
Implement Overlay Cookie Banners: Use overlay cookie banners to ensure users explicitly provide or revoke consent before accessing website content. Without explicit user consent, Teads cannot track conversions in the EU or the UK.
Load the Pixel Code Post-Consent: Ensure that the Teads pixel code is loaded only after the user provides explicit consent for tracking via the cookie banner. This additionally guarantees that conversion data is collected only after consent is granted.
Review Your Website’s Cookie Table: Confirm that your cookie table includes the cookies, which may be set by the Teads pixel. Details about the cookies are available below in the list Frequently Asked Questions found here.
Manage Cookies Based on User Consent: If your website targets users in the EU and the UK, ensure that all cookies set by your website are deleted or updated based on user interactions with the cookie banner. Recent privacy regulations require website owners to delete cookies if a user revokes consent.
Include Teads as a Vendor in Your CMP: For advertisers using TCF v2.2 or a CMP registered with the IAB, ensure that Teads is added to your CMP's Vendors list. Teads IAB global vendor IDs for the UK is 132. To enable conversion tracking via the Teads pixel, ensure Teads receives consent for IAB purposes 1, 7, 9, 10.
Refer to this article for Frequently Asked Questions.