Overview
SKU (Stock Keeping Unit) is a unique code assigned to each product in your store. It helps you identify, track, and manage products more efficiently.
While SKU is optional on TELA, using it is strongly recommended — especially if you sell multiple products or variations.
What Does an SKU Look Like?
An SKU can be any structured code you create.
Examples:
BAG-BLK-01
SHOE-RED-42
TSHIRT-WHT-L
MUG-PRINT-2024
There is no single required format — but consistency is important.
Why SKUs Matter
Using SKUs helps you:
1. Track Inventory Accurately
Each product or variation has a unique identifier, reducing confusion.
2. Avoid Duplicate Listings
You can easily identify if a product has already been created.
3. Manage Product Variations
If you sell different sizes, colors, or models, SKUs help distinguish them.
For example:
SHOE-BLK-41
SHOE-BLK-42
SHOE-WHT-41
4. Simplify Reporting
SKUs make it easier to track which specific products are selling most.
Best Practices for Creating SKUs
Keep them short and readable
Use consistent formatting
Include product type, color, size, or model
Avoid special characters
Example format:
PRODUCTTYPE-COLOR-SIZE
When You Should Definitely Use SKUs
You should use SKUs if:
You sell products in multiple sizes
You sell products in multiple colors
You manage a large inventory
You want more structured reporting
SKUs improve organization and reduce operational errors.