This session explores how applicants form impressions of a program throughout the recruitment experience and how programs can reinforce their narrative through communication, content, and applicant-facing touchpoints in Thalamus.
Topics include program identity, social media, content planning, program profiles, email communication, interview-day experiences, applicant feedback, and measuring impact.
Chapters
0:00 Program Branding: Shaping Your Narrative
0:52 The Experience Shapes the Narrative
1:31 What Is Your Program’s Brand?
2:01 What Story Are Applicants Already Receiving?
2:48 Distinctive Means Specific
3:18 The Brand Begins Before the First Conversation
4:03 Does a Program’s Presence Matter?
4:43 The Difference Is the Experience
5:26 Turn the Narrative Into Content Pillars
6:00 Create, Capture, & Share
6:34 Show the Full Experience, Not Just the Highlights
7:22 Consistency Is Alignment, Not Copy & Paste
8:02 How Thalamus Reinforces the Applicant Experience
11:36 One Action to Strengthen the Narrative
13:17 The Program Brand Already Exists