We believe that the consumer has largely been left out of the picture by other labels and standards, so we’re spending a lot of time thinking about how to make our label meaningful, useful, and trusted.
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We also believe that impact doesn’t require complexity, and are committed to making our certification process clear and straightforward.
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We shun overhead costs, and believe that the time and resources that companies invest in carbon management should go toward funding projects within and beyond a company's value chain that contribute to the net-zero transition we all urgently need.