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What's the idea behind “Measure, Fund, and Reduce"?
What's the idea behind “Measure, Fund, and Reduce"?

Why measure, fund, reduce?

Updated over a week ago

Once your footprint has been measured, you will set your budget and fund qualifying projects within and beyond your value chain to reduce emissions.

This requires you to allocate real dollars to climate projects. You have a unique set of opportunities to reduce emissions based on your industry, location, materials, and more — we enforce criteria in the Certification Standard to ensure these climate investments are credible, high impact, and “additional” so that they accelerate emissions reductions within each company and around the world.

Lastly, you will build and implement detailed reduction action plans, and annually document progress toward emissions reductions. Allowing you to establish concrete steps your team is ready to implement to assist with permanantly reducing your emissions within your value chain.


Looking out at the horizon, in order to effectively mitigate the impacts of climate change, all businesses need to have long-term planning for maximizing their reduction efforts across their corporate value chains. Funding projects within and beyond your value chain and setting actionable plans to reduce your emissions is the best way to maximize these efforts and contribute to the transition to a net-zero future.

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