Essential. We can’t stop the planet from warming more than 1.5 degrees above pre-industrial levels unless we all take a good hard look in the mirror and come up with a plan to reduce our own emissions over time.

Accordingly, we require that reduction plans are created and implemented on an annual basis and encourage brands to adopt reduction targets that are consistent with the latest climate science, for example by developing a target through the Science-based Targets Initiative, found here.

Check out the Reduce Guide for more information.