Drip content is a strategy used in content delivery where content is released to members or subscribers in scheduled intervals rather than all at once. This method helps keep the audience engaged over a longer period and can be particularly useful in educational courses, training modules, or any scenario where gradual content release is preferred.
Setting Up Drip Content
To implement drip content for your memberships, follow these steps:
Organize Your Content into Categories and Subcategories:
Start by creating a main category for your content.
Within this main category, create subcategories that represent the intervals at which you wish to release your content (e.g., Week 1, Week 2, Week 3).
Assign Content to the Appropriate Subcategories:
Distribute your content (e.g., videos, articles) across the created subcategories based on the schedule you intend to follow.
Enable Drip Content Feature:
For each subcategory, activate the drip content feature.
Specify the number of days after which the content should become available to the members. For example, set the drip content for Week 2 to become available 7 days after a member joins, and Week 3 to become available 14 days after.
Practical Example
Let's say you have a membership program that spans 3 weeks, with different content planned for each week. You would:
Create a subcategory for each week.
Move the relevant content into its respective week's subcategory.
Set the drip content for Week 2 to unlock 7 days after membership commencement, and Week 3 to unlock 14 days after.
Testing Your Drip Content Setup
Before going live, it's crucial to test the drip content setup:
Use a test email to sign up for the membership.
Verify that the Week 1 content is immediately accessible.
Check that the Week 2 and Week 3 content are scheduled to be released according to the specified intervals.
Dripping your Course content helps to maintain interest, regulate the pace of completion, and avoid overwhelming your clients. Use this awesome tool to maximize results for you and your clients with this enhanced learning experience, keeping them motivated and accountable!
Troubleshooting Tips
Content Not Dripping as Scheduled: Ensure that each piece of content is correctly categorized under the right subcategory and that the drip settings are accurately configured.
Members Reporting Early Access: Double-check the drip intervals and ensure there's no overlap or incorrect configuration that might be granting unintended access.
Frequently Asked Questions
Can I change the drip content schedule after members have joined?
Yes, but be mindful that changes will affect all members, potentially disrupting their content consumption experience.
Is there a limit to how many subcategories I can create for drip content?
No, you can create as many subcategories as needed to suit your content delivery plan.
Further Reading