Verifying email addresses is not just a technical task but a strategic measure that ensures cost efficiency, improves deliverability, and helps maintain a good sender score. By focusing on these key areas, you can optimize your email campaigns and avoid common pitfalls such as invalid addresses and spam folder placements.
Note: Each email verification costs $0.002625 per email.
Key Considerations
Email System Requirement: Verification requires connection to the LC email system. It is not compatible with Mailgun, Google SMTP, or SendGrid.
Associated Costs: There's a minimal cost per email verified. Contact your CRM Administrator for a breakdown of the cost.
Understanding the Process
Verification Scope: Only primary email addresses are eligible for verification.
Processing Time: Bulk actions, particularly those involving large datasets, may require additional time to complete.
Performing Email Verification
Navigate to the smart lists area within your account and select the contacts you wish to verify.
Click on the "Email Verification" bulk action button.
Assign a name to your verification batch and proceed by clicking "Confirm".
Reviewing Verification Results
After initiating the verification, you can monitor and review the results:
Navigate to the "Bulk Actions" section to view your verification batches and check their status, which may be "Complete," "Processing," “Canceled”, or "Failed."
View detailed statistics, including the number of valid, invalid, and errored emails.
Select any data point for further action. This will display a table where you can review the name, email address, email validity status, and any associated messages.
Perform follow-up actions, such as removing contacts with invalid email addresses or sending an SMS message to request a valid email address, and click the download button to export the verification list for offline access.
By following the email verification process, you safeguard your email campaigns from inefficiencies and improve overall performance. Remember, the verification of primary email addresses is a key step in maintaining a healthy contact list, which ultimately leads to better engagement and results.
Frequently Asked Questions
Can I verify secondary email addresses?
No, only primary email addresses can be verified.
How long does bulk email verification take?
The time varies based on the number of emails being verified. A higher quantity of emails requires a longer processing time.