A campaign box is a distribution tool that allows you to control and manage your traffic by segmenting it in various ways.
It enables you to organize your traffic and track different marketing campaigns, target specific audiences, and analyse their performance.
in addition, with this feature you can choose to which advertiser you want to send traffic according to set limitations.
You can also create specific limitations per advertiser or a campaign with our Traffic Rules feature.
For more info about Traffic rules please refer to our manual or ask your account manager.
You have a few options here:
Favorite (The star icon on the left).
Duplicate box.
Edit box.
Delete box.
Additionally you can change the main view from a grid to a list at the top right near the search field:
Creating a New Box
First click on "Create Box" on the top right and a new screen will open:
Here on the left you can give the box a name of your choice,
We recommend giving the box a name accordingly to the affiliate's name and another identification, for example the brand/countries etc.
That would help you sort and organize your traffic.
On the right you set-up the first row for this box, for example a test campaign.
Please Note: you can click on "Add new row" on the left and add more rows and create multiple rows before finalizing this box's creation.
Click on the following collapsible sections to learn more about them.
Campaign
Campaign
Choose the relevant campaign for this new row.
Country box
Country box
Select which country you want to send traffic to.
(See below how to create a country box).
Priority
Priority
Priority 1 is the highest, all the traffic will go there first.
If you have two or more campaigns on different priority then leads will go to the lower priority only if they will fail to register to the first campaign for some reason.
If you've established campaigns with identical priorities, the distribution of traffic will occur based on the assigned weight:
Weight
Weight
The percentage of traffic that will be distributed between campaigns
(We recommend working in thousands, 1000, 2000, etc).
For example, you have two rows with priority 1 and campaign X has weight 1000 and campaign Y has weight 2000.
In this case you will see a higher number of leads being directed to campaign Y.
Cap Type
Cap Type
Set the type of metric to cap by (Leads / FTDs / Impressions).
Daily Cap Number
Daily Cap Number
Insert the number of Leads / FTDs - when you reach that number, you won’t get more Leads in the same day (Limited to 24 hours, Limited till midnight).
SO (Filter by funnel)
SO (Filter by funnel)
Here you can set funnels to make sure leads with these funnels will not enter this row specifically.
We recommend checking out the Traffic Rules feature for a more in-depth customization and not just restricting traffic by a certain funnel.
Days & Hours
Days & Hours
Choose in which days and hours the campaign would receive traffic.
If you want to work with night shifts, for example from 19:00 PM to 02:00 AM, you have two options for setting it:
First option
Open one row and choose the activity hours to:
Monday 19:00 - 23:59
Then open a new row with the same conditions and choose:
Tuesday 00:00 - 02:00
Second option
If you want to work with night shifts and work more efficiently and in a simpler way you can work with Traffic rule. For more info please read our Traffic rules manual.
Box Configuration
After creating your box you will be redirected to that box and will be presented with the rows you set up if you added any before creating the box.
On the right side of the row you have a 3 dot menu for specific actions for a row:
If you want to reset the cap you have set for a row in the box all you have to do is to edit the row and click save.
That way the amount of leads will be back at 0.
Please note that the amount of leads in live caps counter would stay at the same amount and won't be reset.
You can also select rows using the checkbox on the left and apply changes to multiple rows at once, these options include the settings we went over and 2 additional ones:
Delete:
Delete the row(s).
Skip Fallback:
This option means that this row will not get any fallback leads.
For example, if there was a lead that tried to register to broker X , but got rejected for whatever reason, let's say email already exists, this lead will not try to register to row Y which has "skip fallback" toggled on.
The "skip fallback" row will get only leads that didn't try to go to other brands.
Apart from actions for a specific row, you have available actions for the box itself on the top right:
Here you can search the box by different criteria,
Use the pen icon to change the box name, or click on the 3 dot menu to see additional actions such as:
Delete:
Delete the current box.
Box History:
Here you can see the history for the box,
you can see the date when the change was done, the user, and the action that was made in the box for each row.
Test Box:
If you want to run a test to see where leads will be distributed, select Affiliate and Country and then click on "Test"
"Test Response" will show where the would be sent,
in case of failure, you will see the reason.
Country Boxes
Country Box allows you to group several countries in one country box and send traffic to them, for example, Nordic countries can be added to one country box.
If you don't want to work with a group of countries you can use the country as usual.
In order to set up a daily cap per specific country you must use a country box with only one country in it, otherwise, the daily cap will work based on the row's amount of leads (not per specific country).
Creating a New Country Box
Go to country boxes from the search:
Click on "Create New Country Box"
Give this country box a name that will help you identify these countries,
Then select the relevant countries you want and click "Confirm".
Now you can use this country box in any box row.
Troubleshooting
How to make sure your campaign will receive traffic?
First of all, if you want to get traffic to a box you've created you have to make sure your affiliate is sending you leads to the relevant box, for example for GI 38. The affiliate should get this data from you:
username : test3232382
password : fAtr4434
ai : 2958621
ci : 1
gi : 38
system_url : https://yourCRM
Here they have their username, password, his AI (affiliate id) and also to which box they're supposed to send you traffic.
Please note that CI's value should be always 1.
If they will send to CI 1 it means that the sent lead will be distributed within the box rules you've set.
If they will send it for example to CI 30 and GI 39 it will go directly to this campaign in the box, meaning campaign 30 in your CRM.
Make sure the affiliate is assigned to the relevant campaign
(Check our campaigns manual).
Make sure sure the GEO you're getting from this affiliate is open for the relevant campaign.
Make sure the affiliate is sending you traffic to the correct box.
You can check it by asking the affiliate to which box they're sending the leads and ask them for their API request.
How to check if everything is set correctly when you're not getting leads?
Send a test lead via API testing to this campaign and check there's no issues with sending leads to this broker.
There's always a possibility there's a problem with the integration.
If you're getting a failure you need to forward the request and response to the brand and ask them to check.
If the integration is working you can check the leads you've get for one of the campaigns that have the same settings as the campaign that is not getting traffic:
Click on the relevant lead in "leads" tab, then check the "Lead Analysis" tab
(As shown in detail here).