Currently, we can only offer one phone number per restaurant group for SMS marketing. However, we have location-level subscriber lists if you would like to target campaigns to individual locations. When guests subscribe to SMS via Text to Join or another channel, they are added to a "Restaurant Group" SMS list and the location list for any location they have ordered. Their list membership changes if/when they order at additional locations.

Your SMS sender name is collected during phone number registration and will appear at the beginning of each text message your Restaurant Group sends, regardless of the location your campaign is targeting. Sender names are 15 characters maximum and should be a version of your Restaurant Group's name that your guests will easily recognize. If you would like this name changed, please contact Toast Support. Sender name changes can impact deliverability of your campaigns so it is best to finalize your sender name at the time of registration to prevent carrier filtering of your marketing campaigns.

SMS Marketing comes with 500 texts per month per location, with no daily limits, up to 160 characters each. Up to 46,000 additional monthly texts per location can be purchased to add to your restaurant group’s total if you need to send more. Texts are pooled at the group level and shared by all group locations.
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For multi-segment texts, the character limit is 153 per segment or 67 characters per segment if special characters/emojis are included.Each segment counts as 1 text towards your usage. If you choose to add pictures or GIFs to your textcampaign, your message is converted into an MMS, whichcounts as 3texts towards your usage. For example, if you send a text campaign message including a GIF to 400 recipients, it will count as 1,200 total texts.

Single-month text limit boosts are not available at this time for SMS marketing.
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When you reach your limit of texts within SMS marketing, no more messages can be sent. Partial campaign blasts to use up the remaining balance of texts are not supported. You have the opportunity to add more texts to your recurring Toast agreement via Toast Shop.

In addition to violating Toast’s applicable terms, using the service to send marketing messages to guests who have not opted in may violate the TCPA and other applicable laws and regulations. Doing so could lead to lawsuits, statutory penalties, damages, or other consequences and may result in your obligation to indemnify Toast. Additionally, high unsubscribe rates and messaging invalid phone numbers may impact your SMS campaign deliverability, with increased carrier filtering or blocking of your traffic even to valid subscribers. If there is a large number of unsubscribes after your upload, Toast may suspend your access to the upload service or the SMS Marketing product.

Guest replying to SMS marketing text messages is not available at this time.

At this time, you can target guests for SMS marketing who have dined at specific locations (for groups with multiple locations) or create auto-campaigns for three specific target audiences (new signups, lapsed guests, and big spenders), but additional segmentation is not available.

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