Loyalty Insights Dashboard Overview
A Loyalty Dashboard provides insights into the value and performance of the Toast Loyalty program. To access the Loyalty insights dashboard in Toast Web, navigate to Marketing > Loyalty > Loyalty Insights. On the dashboard, you will be able to view the following:
Dashboard section | Use case |
Loyalty Orders Share | Loyalty orders share is the percentage of total orders that are loyalty orders over the past 30 days |
Spend Amount | The spend amount is the average amount spent by loyalty guests per order over the last 30 days. |
Sign-ups | Number of new loyalty program signups over the last 30 days |
Redemption | Number of loyalty rewards redeemed over the last 30 days |
Overall profitability | This section outlines the total discount amount of loyalty rewards honored and total loyalty member net sales in the period |
Retention Rate | Percentage of guests who returned and placed another order in the selected date range |
Reward Performance | Displays all reward redemption data for the last 30 days |
Top Loyalty Spenders | Top loyalty members by their total loyalty amount spent in the last 30 days, alongside their average spend |
Top Loyalty Visitors | Top loyalty members by how frequently they have visited your restaurant in the last 30 days |
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