The following error message in Facebook Pixel Helper indicates that the product in the event is not connected to a product catalog on Facebook. This connection is only needed if you want to run your own DPA ads (Dynamic Product Ads for retargeting). All other features of the pixels will work fine with this warning.
Please read below what you can do next.
Steps to follow to resolve the issue:
Go to the Dashboard of Trackify.
Facebook -> Catalog -> click on Add catalog
Select your Business Manager Account.
Select the pixel for which you're getting an error: "The pixel is not paired with any product catalog" and select the default category.
Select a Google Product Category (used for all products).
Optional settings:
✅ Include all variants
✅ Include quantity to sell
Choose the image option:
Product image
Variant image
Alternative image
Enter a Catalog Name.
click on "save".
The issue is resolved now.
Here are the most frequent reasons this catalog upload can fail or be delayed (again none of these matter unless you wish to run your own DPA ads in your ad account):
You are not using a Business Manager on Facebook. Catalogs live in Business Managers. They cannot be created without one.
Facebook catalog uploads are taking much longer recently than they used to. It can take up to several hours for the upload to be completed. Once it's complete, the warning in FB Pixel Helper should go away.
Facebook recently had problems with feed uploads that failed. If you first installed Trackify during this period, your catalog may have never been completely set up.
Facebook catalog failed because you tried to use a pixel as an event source that you don't have sufficient permissions to use within the Business Manager you've selected. This permission issue is more complicated than intuitively understandable. Even if you own the ad account and the Business Manager, that doesn't necessarily mean that you have sufficient permissions within this BM to assign the pixel to a catalog as an event source.
You've recently added products to your store and didn't rebuild the catalog feed in Trackify. In this case, the feed will need to be rebuilt. Then Facebook will upload it automatically into the existing catalog within 24 hours.
If you're using additional pixels in Trackify, your primary pixel may be showing no error, but additional pixels are. That's perfectly normal and fine! Typically, there is no need to assign the additional pixels as an event source to a catalog, so the warning indicates that. You CAN assign the additional pixels to a catalog (same or different than the main) if the yellow warnings bother you, but it makes no difference at all.
If you experience problems, they are almost always related to issues in Facebook or permission settings within your Facebook Business Manager and/or accounts.
You can also build a Facebook Catalog directly on Facebook, using the Link to the Trackify Feed which can be found in the Feed screen in the Trackify Admin. Building the catalog on Facebook can make it easier for you to recognize which issues or settings cause the problem.