Step 1: Connect Facebook Account in Trackify X
Open Trackify X in your Shopify admin.
On the Connect your account screen, click Login under Facebook.
Log in to your Facebook account and grant the required permissions.
👉 Alternatively, you can choose Manual Setup if you prefer not to log in via Facebook.
Step 2: Add Your Master Pixel
You can set up the Master Pixel in two ways:
Option A: Manual Pixel Setup
Enter a Pixel Name (for internal reference).
Add your Facebook Pixel ID (numbers only).
Select Pixel Type →
Master Pixel.Enable Server-side API (recommended for better event accuracy).
Paste your Access Token.
Click the ⓘ info icon for step-by-step guidance on generating the token in Facebook Events Manager.
Click Next.
Option B: Facebook Login Setup (Recommended)
Select your Ad Account from the dropdown.
Choose the Pixel ID linked to that ad account.
Only pixels assigned to the selected ad account will appear.
Enable Server-side API.
Click Next.
Step 3: Edit Feed Settings & Create a Catalog (Optional)
⚠️ This step is optional. You can skip it if you don’t want Trackify X to create a Facebook catalog.
If you continue:
Select your Business Manager Account.
Choose the Pixel to be used as the catalog’s event source.
Select a Google Product Category (used for all products).
Optional settings:
✅ Include all variants
✅ Include quantity to sell
Choose the image option:
Product image
Variant image
Alternative image
Enter a Catalog Name.
Click Next.
Step 4: Add Backup Script via Shopify Customer Events
This step installs a backup Web Pixel script to ensure purchase tracking works correctly.
Click Copy to copy the script.
Click Go to Settings > Customer events.
In Shopify:
Go to Settings → Customer events
Click More actions → Custom pixels
Click Add custom pixel
Paste the copied script.
Click Save, then Connect to grant checkout access.
Return to Trackify X and click Next.
Step 5: Enable Trackify X App Embed (Required)
Click Go to Theme Settings.
In the Theme Editor:
Open App embeds
Enable Trackify X – Facebook Pixel
Click Save (top right).
Go back to Trackify X and click Next.
Step 6: Remove Any Duplicate Pixels
To avoid duplicate or inflated events:
Remove:
Facebook Pixel code in theme.liquid
Additional scripts in Checkout / Order status
Pixel from Facebook and Instagram sales channel Article
Other pixel apps
Trackify X should be the only active Facebook tracking solution.
Complete above steps and your tracking will begin!
If you have any questions or concerns, please feel free to reach out to us via live chat or email. We are here to help!