The Referral source is a parameter used to identify and track the origin of bookings. It enables monitoring of performance across all touchpoints where Triparound booking buttons are implemented.
By using the Referral source, key metrics such as bookings, revenue and average price paid per touchpoint can be analysed. Additional insights can be obtained through integration with Google Tag Manager, if activated.
How to set it up
Step 1: Navigate to More > Guest Facing > Widgets.
Step 2: Select a specific widget and insert the desired value in the Referral source field. This value will be automatically appended to the widget code/URL.
Notes:
Only letters and numbers should be used
Spaces are not supported
Examples: Website, MobileApp, ReceptionQR, emailCampaignJune2026
Alternatively, the Referral source can be configured during the creation of a new widget.
To learn more, visit the following article How to create and use the New Widget.
How to track the Referral source
When the Referral source is applied, bookings generated through a specific widget can be tracked in the Bookings table, under the “Referral Source” column.
To access this data:
Navigate to Bookings from the left-hand menu
Configure table columns to add the Referral source
Apply filters and select Referral Source
Enter the desired value and click Search
Visit the following article to learn How to manage your Bookings.
Referral Source insights
For deeper analysis per touchpoint, the Referral Source can be used as a filter in the Bookings or in the Sales Report. Additional insights may also be available through integration with Google Tag Manager.
1. Referral Source and Bookings Report
Using the Referral Source filter in the Bookings report provides key metrics per touchpoint, such as completed and non-cancelled bookings.
Additional insights include:
Distribution between online and offline bookings
Monthly booking trends (graphical view)
Pie charts showing booking distribution across key dimensions
2. Referral Source and Sales Report
Using the Referral Source filter in the Sales report provides visibility into performance per touchpoint, including:
Total sales
Additional financial metrics (e.g. expenses)
Monthly sales trends
Distribution of sales by product and category
3. Referral Source and Google Tag Manager
When integrated with Google Tag Manager, additional touchpoint-level insights become available, including:
Widget visitor counts
Conversion rates (bookings vs widget visits)