The Release Cycle is an actionable, 90-day plan to guide you through a successful music release - giving you the best chance of having a huge impact on your fanbase. It breaks down the entire process into three manageable phases:
Pre-Release: Build anticipation and prepare essential elements like audio mastering, ad account setup (if you want to run social ads) and digital profile optimisation.
Release Day: Execute critical tasks that ensure your music reaches its audience effectively, and creatively!
Post-Release: Maintain momentum by engaging with your audience, reaching new fans and using your data and learnings to enhance future releases.
Remember, releasing music is more than just uploading a track to streaming platforms. It involves planning, promotion, and engagement, which can often feel overwhelming. A well-structured release cycle provides a clear roadmap, helping you navigate the complexities of the modern music landscape.