How often should I be checking the un:hurd app?
The most successful artists on the platform check in 3-4 times a week. While "Release Day" is big, the work that happens in the weeks leading up to it is what determines your success. Think of un:hurd as your morning coffee for your music career. Quick check-ins with your daily summary and checking off a couple tasks keeps your strategy on track.
What should I do if I don’t have a release coming up this month?
This is where artists work on their momentum and it’s where the best artists pull ahead. Use this time to:
Optimise your catalog: Use your data insights to see which old tracks are gaining steam and give them a "top-up" pitch.
Start a Planning Cycle: Cycles are for more than just new releases. If you have a live show, want to work on your content, or improve the business side of your career, we’ve got you covered.
Level up your branding: Use Lyra AI to refresh your EPK and bios or create a Fan Hub to capture audience data.
Build your War Chest: Your credits rollover indefinitely. Every month you aren't releasing is a month you are funding your next big breakthrough.
What happens if I fall behind on my Planning Cycle tasks?
Don't panic, the industry moves fast and you only have so much time free. If you miss a few days, focus on the "High Impact" tasks (marked in your planner). The plan is a guide but you can choose when to do what, apart from the time-sensitive actions.
Remember - if you complete your tasks for 7 days in a row, you’ll be rewarded with credits for pitching.
When should I use the Automated Ad Builder?
While Playlist Pitching builds your "reach," Automated Ads grow your "fanbase." We recommend launching ads in Week 2 post-release to capitalise on the listeners you found through playlists, turning casual streamers into long-term followers.
Is it better to spend my credits every month or save them for an EP?
This depends on your goals!
The "Growth" Approach: Spend your 10 monthly credits to keep a steady "drip" of new listeners coming in.
The "Momentum" Approach: Save your credits (thanks to rollover!) to launch a massive "War Chest" campaign (30+ credits) for a lead single.
You can also top-up your credits with bundles, saving you more in the process.