How often should I be checking the un:hurd app?
The most successful artists on the platform check in 3-4 times a week. While "Release Day" is big, the work that happens in the weeks leading up to it is what determines your success. Think of un:hurd as your morning coffee for your music career. Quick check-ins with your daily actions and insights keep your strategy on track.
What should I do if I don’t have a release coming up this month?
This is where artists work on their momentum and it’s where the best artists pull ahead. Use this time to:
Optimise your catalog: Use your data insights to see which old tracks are gaining steam and give them a "top-up" pitch.
Level up your branding: Use Lyra AI to refresh your artist bios or brainstorm 10 new TikTok hooks for your existing songs.
Build your War Chest: Your credits rollover indefinitely. Every month you aren't releasing is a month you are funding your next big breakthrough.
Start a Release Cycle: Cycles can start three months before a release, so make sure you’re giving yourself enough time to put in the work
Why is the Release Cycle 12 weeks long? can’t I just pitch on release day?
Pitching on release day is a "release moment." A 12-week cycle is a release strategy. By starting weeks before your drop, you’re building the data and "hype-signals" that curators and algorithms look for. The goal is to make your song's success inevitable before it even lands.
What happens if I fall behind on my roadmap tasks?
Don't panic, the industry moves fast and you only have so much time free. If you miss a few days, focus on the "High Impact" tasks (marked in your planner). The plan is a guide but you can choose when to do what, apart from the time-sensitive actions. Use Lyra AI to catch up on your copywriting in minutes so you can get back to the music.
When should I use the Automated Ad Builder?
While Playlist Pitching builds your "reach," Automated Ads build your "fanbase." We recommend launching ads in Week 2 post-release to capitalise on the listeners you found through playlists, turning casual streamers into long-term followers.
Is it better to spend my credits every month or save them for an EP?
This depends on your goals!
The "Growth" Approach: Spend your 10 monthly credits to keep a steady "drip" of new listeners coming in.
The "Momentum" Approach: Save your credits (thanks to rollover!) to launch a massive "War Chest" campaign (30+ credits) for a lead single.
You can also top-up your credits with bundles, saving you more in the process.