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How does un:hurd music work?

Understand what you can do with unhurd

un:hurd is an all-in-one marketing platform for independent artists. It looks at the data behind your streams, socials and releases, tells you exactly what to do next to grow your fanbase, and gives you the tools to do it, whether you're on 100 monthly listeners or 100,000.

It's built on the expertise as teams who've worked with chart-topping artists, just in your pocket.

What's included

  1. Planning Cycles → A marketing plan built around your release, shows, content or business, walked through one task at a time. Answer a few questions and get a sequence shaped for your stage and genre.

  2. Insights → We read the data behind your streams, socials and releases and tell you what changed and what to do about it. No dashboards to decode.

  3. Playlist Pitching → Get your track in front of curators actively looking for music like yours, across 1,200+ playlists.

  4. Ads → Launch and manage paid campaigns across Spotify, Meta, YouTube and TikTok without leaving the app. No ad account needed.

  5. Lyra, your AI co-writer → Bios, EPKs, editorial pitches and label emails, drafted in seconds, in language that sounds like you.

  6. Fan Hub → Your own artist microsite. One link that captures fans, sells tickets and showcases your music.

  7. Campaigns & Wallet → Track every ad, pitch and pound in one place, so you can see what's working and cut what isn't.

  8. Partner Perks → Exclusive discounts on tools and services artists already pay for.

Membership credits

un:hurd Pro includes pitching credits worth £70 every year, so your membership can pay for itself:

  • Monthly plan → 10 credits included

  • Annual plan → 120 credits included

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