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The meaning of custom-fit

When you shop for jeans, answers the questions, "What is custom-fit?", "How much can I customize my jeans?", and "How does custom-fit work?"

kelsie from unspun avatar
Written by kelsie from unspun
Updated over 7 months ago

We say unspun jeans are “custom-fit” because we design our styles of jeans to fit you specifically.

Said another way, our jeans don’t come in sizes; we make them in your size.

Custom-fit has two components...

What kind of jeans you want:

When you shop our jeans, you choose the style you'd like in the available fabrics and colors we offer.

Unlike at a traditional clothing store, you can also customize the thread color and hem length of your jeans.

How your jeans will fit on you:

When you take a scan on the unspun app clip or on the unspun app, our tech measures your body to create a precise digital model of your figure.

Then, our ND Fit engine dresses the style of jeans and customizations you've selected on your digital model, automatically generating a bespoke clothing pattern.

And voilà: a pair of jeans custom-fit for you. We even print your name on the inside of the front right pocket to make a point of it.

Doesn't quite make sense? 😅 No hard feelings; email us at <care@unspun.io> or chat with us here!

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