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How to set your Targeting

Managers avatar
Written by Managers
Updated over a week ago

Before growth can begin, Upleap needs to know who to focus on. That’s where Targeting comes in. You tell us what kind of followers you want, and we get to work finding them. Simple as that.


➕ Start by Adding Targets


Go to your dashboard and open the Targeting tab. Click “Add Target” and pick one of the two options:

  • Accounts 👥: These are other Instagram users. When you add an account, Upleap starts engaging with their followers. This works great when targeting influencers, brands, or competitors in your niche.

  • Hashtags #️⃣: Hashtags are how people categorize content. If someone’s using a hashtag tied to your industry, chances are they’ll be interested in your page too. Use hashtags that are specific, relevant, and not overloaded with spam.

👉 You can add, remove, or edit Targets anytime. It’s all flexible.

💡 Not sure where to begin? Try our Targeting Suggestions — it pulls in options based on real performance data.

⚠️ You must set your targeting in order for your growth to start.


🧠 Target Smarter, Not Harder


The goal isn’t to add a million targets — it’s to add the right ones. Keep these tips in mind:

  • Stick to accounts with 20K to 250K followers.

    • Smaller burns out too fast.

    • Bigger is often full of bots, ghost followers, or low engagement.

  • Check your followback rate regularly.

    • 10% or more = solid.

    • Below 5% = not worth keeping.

  • Keep things fresh: drop what’s not working and test new Targets often.

  • Use filters (follower count, media count, account type, etc.) to narrow your audience even further.

👉 The more dialed-in your Targets are, the better Upleap can perform.


📂 Archiving Targets


Got a Target that isn’t pulling weight right now, but you might want to use it again later? Archive it.

How it works:

  1. Click into the Target

  2. Select “Archive”

  3. It’s now paused, but all your performance data is saved

  4. To bring it back, go to the Archived tab and hit “Restore” — no need to re-add from scratch


✨ The Takeaway


Targeting tells Upleap where to look. The clearer your direction, the better your results.

✅ Focus on relevance over volume
✅ Watch your stats
✅ Don’t be afraid to experiment

That’s how you grow with intention. 🚀

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