We tried to set a reasonable price that allows people to fix their hips anywhere in the world. This price covers expenses (e.g. reliable and high speed web hosting, customer service, software updates and upgrades, staff and time to implement upgrades, etc.) and makes it possible for us to continuously refine the program and ensure that it remains available.

Now, there are some people who say we are greedy people and that if we really wanted to help others, we would give the program away for free.

The implication is that charging money for the program makes us callous and money-driven. There are two things to think about here.

First, doctors, surgeons, physical therapists, nurses, yoga teachers, priests, artists, and bike mechanics all charge money for the work they do. Even if they love their work, at some point they need money coming in to keep doing what they love.

Phone bills, rent, mortgages, internet service, gasoline, and clothing all cost money. The total charge for hip surgery can easily be 100 times the cost of this program. That does not make the surgeon, the nursing staff, or the anesthesiologist (necessarily) greedy and callous.

Second, while we’d love to give the entire program away for free, the reality is that does not seem to work well. We have actually tested to see what happens when we give people the program for free. So far, anybody who has ever been given the program didn’t bother doing the program. For anyone who’s run a service business, this is probably not surprising. If we gave this program away for free, we know that nobody would do it AND there would be no money to keep the site running.

The best compromise we have found is to give away a TON of information on YouTube for free. For those who need more detailed help, the FAI Fix program is available to purchase. And, since our goal is to make money only if we are able to help, we offer a money back guarantee.

From our perspective, this is means zero financial risk to someone considering the program. If it helps, it’s money well-spent. If it doesn’t help, you get your money back to spend it on something else that might.