Uscreen automatically sends emails to your members based on events such as sign-ups, purchases, failed payments, and subscription changes. You can customize these emails to match your brand's tone and messaging, and use variables to personalize them.

This article covers:

How to edit, test, enable or disable, and restore email templates
The variables available in each email template
The variables available in Email Broadcasts and Automations

ℹ️ INFO: Email templates are the automatic emails Uscreen sends for events on your store. To send one-off or automated marketing emails, see Email Broadcasts and Automations.

Edit an Email Template

Navigate to Settings > Email Templates
Find and click the title of the email template you want to customize
Make the edits that you require
Click Save to apply the changes

The editor lets you:

Add bold, italic, or underlined text to emphasize key details
Insert images for a more visual experience
Use bullet or numbered lists to organize information
Include hyperlinks to direct users to important pages
Customize text colors to match your brand
Choose from various font options

📝 NOTE: Many templates rely on variables for key details, such as order totals or member names. Removing a variable can make the email ineffective. If you're unsure, send yourself a test email before saving your changes.

Email Templates

Your store has several email templates. They are listed here in the order they appear in Settings > Email Templates.

For each template, you can see when it is sent and whether it can be disabled. The Email Template Variables section below lists the variables each template supports.

Account Management Emails

Invite User

Sent when you manually add a customer to your platform
Includes login credentials and instructions for accessing your content
Can be disabled: No

ℹ️ INFO: When you invite a member from People > Add Member, custom text in the Email Body field is sent if you enter any. If the field is left empty, this template serves as a fallback and is sent instead.

Welcome Email

Sent when a customer creates an account on your platform
Introduces them to your platform and helps them get started
Can be disabled: Yes

Account Deletion Confirmation

Sent when a user deletes their own account
Confirms the deletion and provides any necessary follow-up information
Can be disabled: No

Subscription & Payment Emails

Trial Subscription Started

Sent when a customer starts a trial subscription
Includes trial duration, end date, and information about what happens when the trial ends
Can be disabled: Yes

Trial Subscription Ending

Sent 7 days before a free trial ends if the trial period is greater than 14 days
Sent 3 days before a free trial ends if the trial period is between 4 and 14 days
For trials of 3 days or less, sent 24 hours before the trial ends
Not sent for 1-day trials, as it would arrive too close to the initial welcome email
Includes information about the upcoming charge and how to cancel if desired
Can be disabled: Yes

Subscription Charge Confirmation

Sent for successful SVOD (subscription video on demand) purchases
Also sent to confirm the successful renewal of the subscription
Confirms the subscription details, amount paid, and next billing date
Can be disabled: Yes

Upcoming Subscription Renewal

Sent to quarterly, biannual, and annual subscribers 30 days before renewal
Not sent to monthly subscribers
Includes the renewal date and amount to be charged
Can be disabled: Yes

Cancelled Subscription Confirmation

Sent when a user cancels their subscription
Confirms the cancellation and indicates when access will end
Can be disabled: Yes

Membership cancelled immediately

Sent when a membership is cancelled, and access is revoked right away
Can be disabled: Yes

Paused Membership Confirmation

Sent to confirm a recent pause in membership
Includes the date when the membership will automatically resume
Can be disabled: Yes

Paused Membership Resuming

Sent 7 days before a paused membership is set to resume
Reminds the user that billing will restart soon
Can be disabled: Yes

Subscription Payment Overdue

Sent when payment is overdue
Includes information about how to update payment information
Can be disabled: Yes

Subscription Payment Failed

Sent when a payment attempt fails
Sent for each subsequent failed retry attempt
Includes information about when the system will try again and how to update payment details
Can be disabled: Yes

Refund Confirmation

Sent when you refund an invoice
Confirms the refund amount and any relevant details
Can be disabled: Yes

App to web billing reminder

Sent when a user purchases a web subscription while still having an active app-store (OTT) subscription
Can be disabled: Yes

Order & Purchase Emails

Order Confirmation

Sent for TVOD (transactional video on demand) purchases
Confirms the one-time purchase details and amount paid
Can be disabled: Yes

Rental Period is Completed

Sent when a rental period is completed
Notifies the user that their access to the rented content has ended
Can be disabled: Yes

Referral Emails

Refer a Friend Invitation

Sent to friends referred by your users
Includes the referral link and any promotional offer
Can be disabled: No

Successful Referral Notification

Sent after a successful Refer a Friend conversion
Notifies the referrer that their friend has signed up
May include information about rewards earned
Can be disabled: No

Live Event Emails

Live Event Pre-Registration Email

Sent when users pre-register for a live event
Contains event details, date/time information, and access instructions
Can be disabled: Yes

Content & Coming Soon Emails

New Video Notification

Sent when a video that was marked as "Coming Soon" is released and becomes available
Notifies users who expressed interest that the content is now ready to watch
Supports content image variables that can embed the video thumbnail directly in the email
Can be disabled: Yes

💡 TIP: Some email templates are essential for legal compliance and user experience. We recommend keeping all transactional emails enabled, especially those related to payments and subscriptions.

Email Variables

Variables automatically insert member, store, and order details into an email. For example, {{user.name}} inserts the member's full name.

⚠️ WARNING: Do not remove the curly brackets {{ }} or add spaces inside a variable. Either one can stop it from working.

Each template supports its own set of variables. To see the variables available in a template, click the { } icon in the email body editor. The tables below list every variable and the templates that support it.

Member Variables

Variable	Description	Available in
`{{user.name}}`	Full name of the member	All templates
`{{user.first_name}}`	First name only	All templates except Live Event Pre-Registration Email
`{{user.last_name}}`	Last name only	All templates except Live Event Pre-Registration Email
`{{user.email}}`	Email address of the member	All templates
`{{temp_password}}`	Temporary password for new members	Invite User
`{{passwordless_sign_in_link}}`	Link that signs the new member in without a password	Invite User

Store Variables

Variable	Description	Available in
`{{store.title}}`	Your store's name	All templates
`{{store.url}}`	Your store's URL	All templates except Paused Membership Confirmation and Paused Membership Resuming

Order and Payment Variables

Variable	Description	Available in
`{{offer.title}}`	Title of the subscription or offer purchased	Trial Subscription Started, Trial Subscription Ending, Subscription Charge Confirmation, Upcoming Subscription Renewal, Cancelled Subscription Confirmation, Membership cancelled immediately, Subscription Payment Overdue, Subscription Payment Failed, Refund Confirmation, Order Confirmation, Rental Period is Completed
`{{order.id}}`	ID of the order	Trial Subscription Started, Subscription Charge Confirmation, Order Confirmation
`{{order.amount}}`	Amount paid for the order	Subscription Charge Confirmation, Order Confirmation
`{{order.amount_with_symbol}}`	Amount paid with currency symbol, for example $9.99	Subscription Charge Confirmation, Order Confirmation
`{{order.currency}}`	Currency used for the order	Subscription Charge Confirmation, Order Confirmation
`{{order.total_paid}}`	Total amount paid, including any taxes or fees	Refund Confirmation

Subscription Variables

Variable	Description	Available in
`{{next_order.amount}}`	Amount of the next subscription charge	Trial Subscription Started, Trial Subscription Ending, Subscription Charge Confirmation, Upcoming Subscription Renewal, Subscription Payment Overdue, Subscription Payment Failed
`{{next_order.amount_with_symbol}}`	Amount of the next charge with currency symbol, for example $9.99	Trial Subscription Started, Trial Subscription Ending, Subscription Charge Confirmation, Upcoming Subscription Renewal, Subscription Payment Overdue, Subscription Payment Failed
`{{next_order.currency}}`	Currency for the next charge	Trial Subscription Started, Trial Subscription Ending, Subscription Charge Confirmation, Upcoming Subscription Renewal, Subscription Payment Overdue, Subscription Payment Failed
`{{next_order.date}}`	Date of the next subscription charge. In Cancelled Subscription Confirmation, it is the date the subscription period ends, and access is revoked	Trial Subscription Started, Subscription Charge Confirmation, Upcoming Subscription Renewal, Cancelled Subscription Confirmation
`{{days}}`	Number of days until the subscription renews	Upcoming Subscription Renewal
`{{resumes_at}}`	Date when the paused subscription will resume	Paused Membership Confirmation, Paused Membership Resuming
`{{trial.ending_date}}`	Date the free trial ends	Trial Subscription Ending

💡 TIP: If your store uses Localized Pricing (Multi-Currency), the currency variables in your templates show the currency the customer selected.

🔗 Learn more about Localized Pricing

Live Event Variables

Variable	Description	Available in
`{{live_event.title}}`	Title of the live event	Live Event Pre-Registration Email
`{{live_event.url}}`	URL to access the live event	Live Event Pre-Registration Email

Referral Variables

Variable	Description	Available in
`{{referral_url}}`	The referral link containing the member's unique referral code	Refer a Friend Invitation
`{{referrals_count_message}}`	Dynamic message showing referral status	Successful Referral Notification

ℹ️ INFO: {{referral_url}} is available in Email Broadcasts and Automations only. It requires the Refer a Friend program to be active and renders as empty otherwise. Use it in the email body, buttons, or links. Avoid placing it in subject lines or preview text, as a raw URL is unlikely to improve open rates.

🔗 Learn more about Refer a Friend

Content Variables

Variable	Description	Available in
`{{content.title}}`	Title of the released video	New Video Notification
`{{content.url}}`	Link to the released video	New Video Notification
`{{content.horizontal_image.big}}`	Video thumbnail image. Inserted as an image, not text	New Video Notification

📝 NOTE: Content image variables work only in templates that support them, such as New Video Notification. When you insert one, it renders as an actual image instead of text, and you can use it alongside text variables in the same template.

Variables in Email Broadcasts & Automations

You can personalize Email Broadcasts and Automation emails with variables in the Text Block. Broadcasts and Automations support the same seven variables, which are a smaller set than the one email templates use.

💡 TIP: In Email Broadcasts, you can also insert a personalized coupon code that delivers a unique discount code to each recipient. Click into the Text Block, open the Format menu (right-click or highlight text), select Coupons, and choose a coupon from the scrollable dropdown. The coupon variable is inserted at your cursor position.

Variable	Description
`{{user.name}}`	Full name of the recipient
`{{user.first_name}}`	First name only
`{{user.last_name}}`	Last name only
`{{user.email}}`	Email address of the recipient
`{{user.referral_url}}`	The recipient's unique personal referral link
`{{user.authenticated_checkout_url}}`	A pre-authenticated link to your checkout. When the recipient clicks it, they are signed in automatically and taken to the plan picker or a specific plan's checkout page, with no separate login
`{{store.title}}`	Your store's name

ℹ️ INFO: Use {{user.authenticated_checkout_url}} in the email body, buttons, or links to give subscribers an easy path back to checkout. Avoid placing it in subject lines or preview text, as a raw URL is unlikely to improve open rates.

Each link is unique to one recipient's account, so it is safe to use in Broadcasts and Automations. Don't share these links publicly or forward them.

Add a variable to a Text Block exactly as shown, including the curly brackets and with no spaces.

ℹ️ INFO: Order, subscription, and other template variables, such as {{order.amount}} or {{next_order.date}}, are not available in Broadcasts and Automations. In the same way, {{user.referral_url}} and {{user.authenticated_checkout_url}} are available only in Broadcasts and Automations, not in email templates.

Test Your Email Templates

Before you finalize your changes, send yourself a test email to check how the template looks and works.

Navigate to Settings > Email Templates
Select and edit the template you want to test
Click the ellipsis (⋯) beside Save
Select Send Test Email
The test email is sent to the email address associated with your account

📝 NOTE: Test emails leave out details that need real member data. For example, {{next_order.date}} may show placeholder text instead of an actual date.

Add Images to Email Templates

Navigate to Settings > Email Templates
Select and edit the template
Click the area where you want to insert the image
Click the image icon in the editor
Select the image file from your computer
Click Save

💡 TIP: For best results, use properly sized and optimized images to prevent loading issues in emails.

💡 TIP: The New Video Notification template supports {{content.horizontal_image.big}}, which inserts the video thumbnail automatically, with no manual upload. Check the { } icon in the editor to see which image variables a template supports.

Enable or Disable Email Templates

Navigate to Settings > Email Templates
Select and edit the template
Use the toggle under Status to turn the email on or off
Click Save to confirm

⚠️ WARNING: We strongly advise not disabling critical email templates, especially those for subscription renewals and charges, failed payments, or paused memberships.

Why?

Many countries have laws requiring that certain transactional emails be sent
Disabling these could put you at risk of non-compliance with consumer protection regulations
Skipping renewal notifications may lead to unexpected charges for your members, increasing the risk of chargebacks
A high chargeback rate can harm your credibility with payment processors and may result in them terminating your account

Restoring Original Email Templates

To reset a template to its default text:

Navigate to Settings > Email Templates
Select and edit the template
Click the ellipsis (⋯) beside Save
Select Restore Original
Click Save to apply the change

Email Deliverability Tips

Balance text and images. Emails with lots of images and little text can look suspicious to spam filters.
Use clear subject lines. Avoid deceptive tactics like "Re:" or "Fwd:" unless the email is genuinely a reply or forward.
Keep a conversational tone that is professional rather than overly sales-driven.
Segment your audience so each email fits its recipients, such as active subscribers or one-time buyers.

🔗 Learn more about Improving Email Deliverability

FAQs

Can I have different welcome emails for different products?

Not currently. There is one standard welcome email for all purchases, and multiple welcome emails or customized emails for individual bundle purchases aren't supported.

Can I change the sender email address?

Yes. Go to Settings > Marketing Email Settings and update the From email field. For better deliverability, consider setting up a custom email domain. 🔗 Learn more about Custom Domain for Emails

Why aren't my subscribers receiving my emails?

Check that the email templates are enabled, and advise subscribers to check their spam or promotional folders. They can also add your sending email address to their contacts list.

Can I use HTML in my email templates?

Yes, but some mail clients render HTML differently. Keep your HTML simple and test across different email clients.

Do all subscribers receive the upcoming renewal email?

No. Only quarterly, biannual, and annual subscribers receive the Upcoming Subscription Renewal email, 30 days before renewal. Monthly subscribers don't receive it.

Where are the gift card email templates?

The Subscription/Bundle Gift Card and Custom Amount Gift Card templates were for legacy gift cards and no longer exist.

What is the authenticated checkout link, and is it safe to include in broadcast emails?

The {{user.authenticated_checkout_url}} variable creates a unique, pre-authenticated link for each recipient, so they land in your checkout already signed in. Because each link is tied to one recipient's account, it is safe to use in Broadcasts and Automations. See Variables in Email Broadcasts and Automations for details.