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Setting up your first test - a quick guide

Selecting areas on your ideas and adding questions to them

Written by Sam
Updated over 2 months ago

When to test

  • Get feedback on specific elements of content or creative ideas and concepts

  • A/B test different options as part of the creative process by lining them up side by side

  • Run structured design critiques/reviews so you get feedback on only the things that matter (as opposed to a messy free for all!)

  • Ask for user feedback on known conversion issues e.g. 'Does this messaging make sense?'

  • Loops is also supposed to be used iteratively, so you can learn from each test and improve until you have a finished project with hard data behind it

How to build your test

  1. Choose template or start fresh - Go to Projects → Create New Project → Create new test

  2. Upload your assets - Drag and drop images, videos, or audio (up to 30 assets)

  3. Write your questions - Add a question and then choose between a focus area, open ended, likert scale, slider, multiple choice or ranking question. You must assign every focus area and question to a piece of stimulus

  4. Review you test - Remember to preview your test before setting it live. This allows you to review it exactly as a respondent would see it and gives you the opportunity to pick up on any errors or tweaks before launch

  5. Set your audience - Once you've set your questions, click on 'Select audience' in the bottom right of the tab to move on to the next step

Sending a test to Loops' paid audiences

  1. Make sure you have enough credits to send a test to our audiences (more info here)

  2. Set the type of audience you need and how many respondents. Remember, 1 credit = 1 respondent

  3. We recommend a maximum of 15-20 set questions to a paid respondent. Any more and people become overloaded, which affects the quality of their answers

  4. Add an optional welcome message (located in tests settings) - a great way to give context upfront and set expectations

  5. Add an optional Yes/No screener (located in tests settings)- helpful for making sure the participants are exactly who you want. Those who answer 'no' are taken to our homepage.

  6. Add an optional NDA (located in tests settings) - if you have sensitive content, you can have respondents commit to an NDA before they see it

  7. Set your test live and you should start seeing feedback fairly soon depending on the time of day. We estimate the test to complete within 24-48 hours.

How to use demographic filters

Sending a test to your own audience

  1. When you have added all of your questions, click 'Select audience'

  2. Click 'Bring your own' to select your own audience

  3. Apply the parameters you want (e.g. how many participants, anonymous or not, language, etc.)

  4. Click 'Review & set live' in the bottom right of the tab, review your parameters and then click 'Confirm & set live' and generate a shareable link

  5. Send the link to your networks via social channels, email, or team messenger software

How to preview your test

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