Signals helps you make smarter business decisions—faster.
📊 Track Customer Trends – See how your Acquired and Retained customers evolve over time with Stages.
👥 Segment Key Customer Groups – Understand New, Frequent, Infrequent, and Re-engaged customers and their spending patterns with Customer Groups.
🔄 Measure Retention & Loyalty – Visualize how well you’re keeping new customers engaged with Retention, including 8-week cohort tracking and the Retention Waterfall Chart.
Summary tab
Data Visibility Filter:
By Day (D) /Week (W) /Month (M)
An at a glance overview of:
Customer Connections - Split into known and unknown cohorts (Percentage & Count)
Transactions - Split into known and unknown cohorts (Percentage & Dollar value)
Customer Count - Split into new and existing customer cohorts
Customer Retention - Split by visit frequency
Transaction Breakdown - Split into new and existing customer cohorts
Revenue Breakdown - Split into new and existing customer cohorts
By Stages signals
We cohort your total customer count into those you have acquired (at least one visit), and those who you have retained (three or more visits)
Data Visibility Filter:
By Day (D) /Week (W) /Month (M)
Set your Engagement dimension:
Last 7 days
Last 14 days
Last 30 days
Last 90 days
Data Overview:
Customer Count – See how many unique customers are engaging with your business over time.
Transaction Count – Track the total number of purchases made within a given period.
Revenue – Measure the total income generated from customer transactions.
Average Revenue per Transaction – Understand the typical value of each sale to optimize pricing and promotions.
Average Revenue per Customer – Gain insight into how much each customer spends on average to assess loyalty and growth opportunities.
Retention
New Customer Cohorts – Grouped into 8-week blocks to track retention trends
Subsequent Visit Rates – See how often new customers return (or drop off)
Average Time Between Visits – Plan ahead and see what you could do to get customers back sooner
Retention Waterfall Chart – A crystal-clear visualisation of how your new customer cohorts are performing
Start to see the impact of changes in your operations. Whether you’ve changed up promotions, service models, or guest experiences, Retention helps you measure the real impact of your efforts.
