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At Userled, a web experience is a generated landing page that you can personalise. This can either be:
a landing page of your choice
a Userled template
You can use these landing pages for your 1:1 outreach to hyper-personalise web content to your target company and/or contact using your own landing page - perfect to showcase how your solution answer the needs of a specific account.
But you can also generate website templates which are goal focused to increase your conversion rate goals such a demo booking rates, which our customers have found most useful during cold outreach and pipeline generation.
You only need a few steps to start generating your first outbound experience using the website assets!
How to build a website experience?
Step 1 - Create a New Experience in the Outbound tab
Step 2 - Select your targeted accounts who you will generate the web experience for
Step 3 - Select Web experience in the asset selection page
Step 4 - Choose between using your own landing page URL or a Userled template to personalise
The Userled templates offer an out-of-the-box web experience focused on one conversion goal at a time. As of November ‘23, we offer a ‘Booking a demo’ landing page which focuses on specific CTAs to help you increase your demo booking rates.
Using your own landing page can help you focus your outreach on a specific website page: targeting banks? If you already have a specific url answering their pain points, you can use this as your personalised web experience, and target your personalisation from there.
Step 5 - Personalise your web experience using our Builder tool
The landing pages are fully customisable: you can replace and hide elements, and use variables to personalise your text further: company name, industry, job position… all of this enables you to specifically target your chosen audience with what matters to them, and push your solution forward in a way consistent with your branding and messaging.
Once generated and edited to your liking, you can direct export the url of your new landing pages directly to your CRM or via CSV to start using the experiences in your outreach.
If you have any questions, we’re here to help! Please feel free to contact us at any time, either through our Slack Community or via support@userled.io