1. Start a new campaign
Add leads (manually or imported).
Choose a campaign idea as usual.
2. Open the Framework Editor
Instead of relying on auto-generated messages, click “Customize.”
This shows the full structure of your campaign (intro + follow-ups).
Switch between email and LinkedIn steps.
3. Edit your framework
Modify introductions and follow-ups directly in the editor.
Change the sequence order if needed.
Add, remove, or rewrite sections to fit your outreach style.
4. Reuse past work
Inject signals, paragraphs, or instructions from campaigns you’ve used before.
Drop in specific sentences you want Twain to include almost word-for-word.
Save frameworks to build a personal or team-wide library.
5. Leverage deep research
Twain automatically surfaces insights alongside your campaign.
Each insight includes:
Exact date (to ensure recency).
Source links (so you can verify).
Easily pull these into your messages for stronger personalization.
6. Experiment and A/B test
Ask Twain to suggest alternative structures for inspiration.
Compare different frameworks to see what resonates.
Update, roll back, and refine without leaving the editor.
7. Launch your campaign
Once you’re satisfied with the structure, click Create Campaign.
Your personalized, research-backed framework is live.
Why this matters:
Gives you full control over message structures.
Makes it easy to surface and inject Twain’s research.
Saves time by reusing past frameworks and proven messaging.
Enables continuous optimization through testing and iteration.