The Framework Editor lets you control how your campaign messages are built. Instead of using Twain's default structure, you can pick a built-in framework, customize it, or build your own from scratch, and save it for future campaigns.
How to open it
Inside a campaign, click the pencil icon to open the Framework Editor ("Edit framework"). You'll see the full structure of your campaign broken down by step, with email and LinkedIn views you can switch between.
Built-in framework types
Twain comes with six ready-to-use frameworks. Pick the one that fits your outreach situation:
Relevance and Observation focus on personalizing your message to the lead's role and using social proof to build trust.
Pain Point and Offer are built around a specific problem you solve, or a resource you want to share.
Event and Inbound are for timely situations: inviting someone to a meeting, or following up on a recent signup.
Select a framework from the dropdown and Twain will apply its structure. You can then edit it directly or save a modified version as your own.
What you can do
Edit intros and follow-ups directly, section by section
Reorder steps or rewrite them to fit your style
Drop in specific sentences or phrases you want Twain to include almost word-for-word
Pull in signals or paragraphs from campaigns you've run before
Save a framework to your library so you (or your team) can reuse it
No undo button. The Framework Editor doesn't have version history or a revert option. If you overwrite something by accident, you'll need to retype it manually or regenerate the affected steps. Make a copy of your framework before making major changes if you want a fallback.
Prefer working in chat?
You can also adjust your message framework directly in the chat panel without opening the editor. Just tell Twain what to change: for example, "Make the opening shorter" or "Use a different structure for the follow-ups." Twain will apply the update and you can regenerate from there.
Saving and reusing frameworks
Any framework you save is available across campaigns in the same workspace. Build up a library of structures that work for different audiences or campaign types, and pull them in instead of starting from scratch.
Can I use a framework across workspaces?
No. Frameworks are tied to the workspace where they were created. To use one in a different workspace, you'd need to recreate it there.