1. What You Need
To use Twain’s personalization effectively, you only need:
LinkedIn profile URL of the prospect (preferred)
Work email (optional; can personalize only at the company level)
You can use Twain for both inbound and outbound campaigns. A free Twain account provides access to your API key, which is necessary to connect with Clay.
2. Setting Up Twain with Clay
Step 1: Add Twain Enrichment in Clay
Open Clay, add a new column, and search for “write content with Twain deep research.”
You need to connect your API key from Twain to Clay.
Step 2: Find Your API Key
In Twain: go to your name → API key → copy key.
Back in Clay: paste the API key to enable integration.
Step 3: Map the Right Campaign
Create a campaign in Twain first, even with a small set of leads.
Test the copy and results with a few leads before mapping a larger dataset in Clay.
Once ready, select this campaign in Clay. Clay will automatically map LinkedIn profiles and emails.
Important: Always use LinkedIn profiles if possible for individual-level personalization. Emails work, but only at the company level.
3. What Information to Store Where
In Clay: Prospect-specific information (name, LinkedIn, email, triggers, signals).
In Twain: Campaign-specific information (offer, value proposition, messaging framework, sequences).
Rule: Only put individualized info in Clay. Campaign-level info should live in Twain.
4. Running Enrichment and Outputs
Once setup is complete:
Run the enrichment in Clay.
Twain generates:
Personalized messages (intro + follow-ups)
Subject lines
Research insights (on the prospect, company, and context)
Extra features:
Insights come with references and source links.
Data can be exported to a CRM for cold calling, meeting prep, or other outreach.
Twain cleans up LinkedIn emojis, logos, and formatting, ensuring correct company names and job titles.
5. Personalization and Multi-Channel Outreach
Each follow-up in a sequence retains context of previous messages.
Supports multiple channels: emails, LinkedIn messages, connection requests.
Twain allows you to adjust language, tone, and style through a chat interface.
6. Best Practices: Where to Spend Your Time
To maximize impact:
Persona: Import documents, content, or context with Twain’s AutoImp import. Review to ensure accuracy.
Campaign Idea: Add thoughtful context, goals, social proof, events, or lead magnets.
Frameworks: Use past successful email examples or follow-up steps to guide AI for consistency.
Pro Tip: Focus on fine-tuning these three areas to improve the quality of personalization.
7. AB Testing
Easily duplicate campaigns in Clay for A/B testing.
Test variables like:
Opener style (observation → question)
CTA variations
Subject line changes
This helps optimize personalization strategies and messaging.
8. Summary
Twain + Clay integration simplifies personalized outreach for large prospect lists.
Focus on prospect-specific data in Clay and campaign-level data in Twain.
Leverage deep research insights, personalized messages, and multi-channel sequences.
AB test your campaigns to continuously improve performance.
Bottom line: With a free Twain account and API access, you can start seeing results quickly and scale personalization for thousands of leads with high accuracy.