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Best Practices for Creating a Listing Description

Attract the Right Travelers with a Clear, Compelling Listing

Updated yesterday

Your listing description is one of the first things potential guests see — and a well-written one can make all the difference. Whether you’re hosting traveling healthcare professionals or other mid-term renters, here are some best practices to help your property stand out and set the right expectations.


Start with a Strong Opening

Give travelers a quick snapshot of what makes your space special.
Example:
“Welcome to your fully furnished home away from home! Perfect for traveling nurses, this quiet, centrally located unit offers comfort, convenience, and everything you need for a longer stay.”


Highlight Key Features Up Front

Focus on what healthcare professionals and mid-term guests care about most:

  • Fast, reliable Wi-Fi

  • Dedicated workspace

  • Washer/dryer

  • Fully equipped kitchen

  • Free parking

  • Proximity to hospitals or clinics

Tip: Use bullet points for easy scanning!


Reassure with Cleanliness & Safety

Travelers want peace of mind. Include a sentence or two about:

  • Professional cleanings between stays

  • Contactless check-in

  • Safe neighborhood or secure building


Be Clear About Location (Without Revealing Address)

Mention nearby hospitals, major streets, or local landmarks.

Example:
“Just 7 minutes from St. Luke’s Medical Center and a short walk to groceries and coffee shops.”


Set Expectations (House Rules + What’s Not Included)

Avoid guest confusion by clearly stating:

  • Pet policies

  • Shared spaces (e.g., shared yard, laundry, or entryway)

  • Noise considerations

  • Parking details (assigned spot vs. street parking)

  • What is not provided (e.g., no dishwasher, no cable)


Stay Accurate & Honest

Don’t overpromise — guests are looking for reliable, not fancy.
If the furniture is basic but functional, that’s okay! Just describe it accurately so guests know what to expect.


Sample Listing Description Structure:

  1. Headline – Catchy and clear
    e.g., “Quiet 1BR Near Hospitals | WiFi + W/D + Parking”

  2. Intro Paragraph – Who it’s for and what makes it ideal

  3. Feature Highlights – Bullet list of key amenities

  4. Space Details – Room layout, furniture, kitchen, etc.

  5. Neighborhood & Location Info

  6. Additional Notes or House Rules


Final Tips

  • Use short paragraphs and line breaks to make it readable

  • Avoid ALL CAPS or long run-on sentences

  • Proofread for grammar and clarity

  • Read it out loud — if it sounds natural, it's likely guest-friendly!


Need help reviewing your description?
Reach out to Vidle Housing Support — we’re happy to offer feedback or help fine-tune your listing. CustomerSupport@VidleHousing.com

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