Live streaming sports is treated as premium programming, using a direct buy approach.
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Rates are informed by linear programming of similar content, data available in the public domain, and third-party aggregators.
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Spend estimates are calculated for each occurrence using a weighted cost-per-unit, based on the following variables:
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Live Streaming Sports Events data is sourced from a third-party provider and processed through MediaRadar’s monitoring technology.

Program, event, and episode details are received in advance. MediaRadar creates internal event IDs to standardize tracking.

During collection, all creatives and occurrences are mapped to the appropriate event ID.

Once assigned, creatives and occurrences are ingested into MediaRadar's Brand Central, where they follow the same workflow and processing methodology as other video creative types.

Live Streaming Sports includes the following core metadata

Live Streaming Sports Dollars and Units are all considered “Final” once published. There is no concept of “Preliminary” with this media type.

Live Streaming Sports data should be available 2-3 business days from the sports event airing. There is no real concept of “month ending” for Live Streaming Sports like in other media. Since the timing of sporting events is variable, data will continue to flow in as events are processed.

Live Streaming Sports activity starts on August 20th, 2025. The amount of historical activity varies by streaming platform depending on when events first aired and when MediaRadar began capturing the streaming application.
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As new streaming applications are added for Live Streaming Sports, data will be on a go-forward basis.
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Live Streaming Sports will use a revised methodology to calculate unpaid promotions.
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In the current application, media types such as Digital consider an ad an unpaid promotion if the “Parent” of the product featured in the ad is the same as the “Parent” company of the media property it aired on.
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Live Streaming Sports, however, will consider an ad an unpaid promotion if the product advertised is a “streaming show”, and that show is owned or produced by the streaming application.

This change means products like hardware or cloud computing would not be considered an unpaid promotion.