US Media Types & Methodology
MediaRadar 360 Methodology Summary
What does “Comb Copy and NEC” mean when attached to a Category?"
MediaRadar 360 Media Loads & Granularity
What media types are captured?
What media type(s) do not have ad spend data?
Network Cable TV Listing
SPOT TV Media: Full & Partial Discovery Markets
Outdoor Ad Types
Local Radio Monitored Markets
MediaRadar 360 Data Caveats
Product Category Structure
Central Terms: Category/Product Level Definitions
What is the difference between pulling All Media, National, and Local?
How can I view to see all levels of taxonomy (Category, Parent, Brand, Product) and a list of Competitors?
What program clusters are captured within program genres?
What are Groups (Profiles) ?
What are the different TV Program levels in MediaRadar 360?
Media Owner/Media Ultimate Brand/Media Brand Descriptions
Explore Report: Column Type Descriptions
Common Product Details - Types & Descriptors
Measures & Ratings Explanations
Explore Report: Time Period Trim Options
Total US Market Definition
How is media spend broken out in a report listing broadcast weeks?
Home Page Help - Media Buyers
Profiles Help - Media Buyers
Explore Module Help
Watch Module Help
Profiles Help - Media Sellers
Home Page Help - Media Sellers