US Media Types & Methodology
Vivvix Methodology Summary
What does “Comb Copy and NEC” mean when attached to a Category?"
Vivvix Media Loads & Granularity
What media types are captured?
What media type(s) do not have ad spend data?
TV Media Categories That Do Not Receive Creative Titles
Network Cable TV Listing
SPOT TV Media
Outdoor Ad Types
Local Radio Monitored Markets
Vivvix Data Caveats
Product Category Structure
Central Terms
What is the difference between pulling All Media, National, and Local?
How can I view to see all levels of taxonomy (Category, Parent, Brand, Product) and a list of Competitors?
What program clusters are captured within program genres?
What are Groups (Profiles) ?
Helpful Tips for Stradegy Users
What are the different TV Program levels in Vivvix?
Media Owner/Media Ultimate Brand/Media Brand Descriptions
Explore Report: Column Type Descriptions
Common Product Details - Types & Descriptors
Measures & Ratings Explanations
Explore Report: Time Period Trim Options
Total US Market Definition
How is media spend broken out in a report listing broadcast weeks?
Home Page Help - Media Buyers
Profiles Help - Media Buyers
Explore Module Help
Watch Module Help
Profiles Help - Media Sellers
Home Page Help - Media Sellers