Outdoor Ad Type Definitions

30 sheets provide a broad simultaneous market reaches & high frequencies where customers live, work, and play achieving instant market saturation.

This type of advertising can be very powerful for launching a new product, campaigns, time sensitive promotions, seasonal, and special events.

They are highly visible and reach both residents and commuters.

This type of advertising can also bring ads to a more local audience to maximize your billboard advertising objective with multiple targeted ads.

This type of advertising can be free standing or mounted on the side of a building.

8 sheets are used close to retail outlets and where a larger format is not allowed.
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They are also used to target ethnic groups in major metropolitan areas and are good for short term advertising and regional campaigns.

They are mostly located on secondary roadways and are great for local businesses.

Airport has a range of formats such as free standing, interior displays, backlit panels on terminal walls, digital displays, video walls, spectacular banners, and etc. located throughout the terminals.

This type of advertising helps drive consumers to local retailers and is available in almost every airport in the US and worldwide.

This type of advertising also commands the attention of passengers every step of the way from ticketing to the jet bridge, return trip on the baggage claims, along the concourse walk and ground transportation.

Bulletin is the largest standard-sized format located mainly on major highways, expressways, and principal arterials viewed primarily by automobile traffic.

This type of advertising can be customized with extensions and props for a greater impact.

Definitions of a few types of a bulletin billboard are below:

This type of advertising penetrates every part of a community through dynamic displays, delivering high-profile exposure near point-of-purchase locations.
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Designed for quick message impact, it generates strong recall and helps establish brand awareness.

Its strength lies in its ability to find a crowd, following the flow of consumers and their spending power.

This type of advertising is located at the entrance of the chain and independent convenience stores.

They vary in size and can be located at the entrance, in the parking lot, or at the check-out areas.

This type of advertising is designed for point-of-sale emphasis; they are channel-specific advertising that can be used for broad or micro-marketing purposes.

A digital billboard is run off of LED technology and is done electronically.

A Digital billboard can be time sensitive, the copy can be changed within 24 hours, can have multiple messages, and can be programmed to run at certain times of the day or on certain days of the week.

Digital billboards are billboards that can have dynamic content.

This type of advertising can be digital advertising which appears on screens located at various locations throughout the store, especially high traffic areas.

These advertising spots run for 15 to 30 seconds in length and run as part of an audio/video content loop that is uploaded remotely.

This type of advertising captures the consumer’s attention.

In store floor graphics are ads that appear on floors in retail outlets and are produced in a wide variety of sizes.

The largest in store advertising is done at the point of purchase, which is used for eye-catching high impact advertising.

These are 30 sheet poster panels affixed directly to aerodynamically-designed trucks.

These trucks can be parked at particular spots or travel on specific routes.

This type of advertising is used to reach pedestrians, motorists or targets in any location in a metropolitan market.

They are very flexible because they can go where and when you want them, targeting specific areas, neighborhoods, or trading areas to achieve market saturation.

Mobile advertising can go where advertising is otherwise unavailable.

Other is advertising that does not fit into any of the types listed here.

These can appear on things such as ad balloons, escalators, overhead bridges, piers, pillars, etc.

Other transit is advertising that appears on other forms of transportation other than buses and rail.

This advertising can appear on motorcycles, cars, cable cars, ferries, etc.

The ads are similar to the ads found on buses and rail and can reach all types of consumers.

These advertising formats include platform posters, interior car cards, wrapped poles, stairways, walls, turnstiles, floor graphics, etc.

These ads are a high impact, high traffic exposure and potentially have a longer viewing time which allows for more copy than standard poster.

This type of advertising reaches upscale audiences. It offers face-to-face impact on platforms, waiting areas, and high traffic corridors.

Messages are delivered in an uncluttered visually stimulating environment and provide impressions in upscale areas often unreached by traditional out of home displays.

This type of advertising is placed anywhere from the floors to the ceilings, from windows to walls.

They demand attention from everyone at the malls, making an impact while consumers are in the right place and mindset.

These ads can also be placed on a kiosk, enabling advertisers to target the premium mall demographic right before buying decisions are made.

With a range of media designed to inform, engage, and entertain shoppers, shopping mall advertising offers national, regional, and local advertisers an affordable way to reach targeted audiences through billboards, kiosks, and outdoor displays.

This type of advertising is used for dressing up the stadium to appeal to the home crowd complete with mega player banners and pole wraps, wrapping up kiosks, concession stands, souvenir stores and even trash bins with advertising.

This is advertising that is positioned close to pedestrians and shoppers for eye level viewing.

These ads are usually found on benches, bicycle racks, kiosks, newsstands/news racks and are located in the flow of pedestrian and vehicular traffic maximizing high reach and impact good for directional advertising.

Street Furniture ads often provides advertising where other opportunities to communicate with consumers are limited.

It offers a perfect selling opportunity for advertisers and can be used to steer consumers to specific locations.

This type of advertising can be big bold and illuminated at night, street advertising is like a page in a magazine come to life.

It is perfect for high-end fashion and entertainment as it is packaged goods.

It allows advertisers to connect with consumers face-to-face as well as impact vehicular audiences.

These ads can be visible to thousands of people every day.

This type of advertising is panels on top or on the trunk of a cab, inside on the hider panels and on the partition between the driver and passengers.

These are usually two sided, backlit or digital for the top of the cab.

This advertising can also be a fully wrapped taxi and can be used to target specific consumer segments.

The advertisement is also in a high visibility place for the consumers.

A Trivision is an outdoor billboard sign that consists of vertical triangular prisms, also called slated faces, placed inside a frame.

The prisms rotate 120⁰ at intermittent intervals, each showing a new advertisement.
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Three unique images or messages can be displayed on a Trivision ad.

Typically a billboard-size ad on trucks running regular routes in metropolitan areas and/or tractor trailers running interstate routes.

This type of advertising can be in 3-D and can be parked in selected locales to target specific audiences.

There is a wide range of creative flexibility, providing opportunities to generate high-impact at the point of consumer decision making.

It can also be used to penetrate markets with restricted or limited outdoor advertising.