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View Full & Partial Discovery Markets

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Written by Vivvix Support
Updated over a year ago

Market

State (Abbreviation)

DMA Rank

Full Discovery

Partial Discovery*

ABILENE

Texas (TX)

167

X

ALBANY, GA

Georgia (GA)

158

X

ALBANY, NY

New York (NY)

59

X

ALBUQUERQUE

New Mexico (NM)

49

X

ALEXANDRIA

Louisiana (LA)

181

X

ALPENA

Michigan (MI)

208

X

AMARILLO

Texas (TX)

132

X

ANCHORAGE

Alaska (AK)

147

X

ATLANTA

Georgia (GA)

6

X

AUGUSTA

Georgia (GA)

112

X

AUSTIN

Texas (TX)

37

X

BAKERSFIELD

California (CA)

125

X

BALTIMORE

Maryland (MD)

27

X

BANGOR

Maine (ME)

154

X"^

BATON ROUGE

Louisiana (LA)

94

X

BEAUMONT

Texas (TX)

145

X

BEND

Oregon (OR)

180

X

BILLINGS

Montana (MT)

166

X

BILOXI

Mississippi (MS)

157

Effective June 13th, 2022

BINGHAMTON

New York (NY)

160

Effective June 1st, 2022**

BIRMINGHAM

Alabama (AL)

45

X

BLUEFIELD

West Virginia (WV)

165

X

BOISE

Idaho (ID)

98

X

BOSTON

Massachusetts (MA)

10

X

BOWLING GREEN

Kentucky (KY)

185

X

BUFFALO

New York (NY)

52

X

BURLINGTON

Vermont (VT)

95

X

Market

State (Abbreviation)

DMA Rank

Full Discovery

Partial Discovery*

BUTTE

Montana (MT)

187

X

CASPER

Wyoming (WY)

197

X

CEDAR RAPIDS

Iowa (IA)

92

X

CHAMPAIGN

Illinois (IL)

88

X

CHARLESTON, SC

South Carolina (SC)

91

X

CHARLESTON, WV

West Virginia (WV)

77

X

CHARLOTTE

North Carolina (NC)

22

X

CHARLOTTESVILLE

Virginia (VA)

178

Effective December 29th, 2022"^

CHATTANOOGA

Tennessee (TN)

85

X

CHEYENNE

Wyoming (WY)

195

X^

CHICAGO

Illinois (IL)

3

X

CHICO

California (CA)

133

X

CINCINNATI

Ohio (OH)

35

X

CLARKSBURG

West Virginia (WV)

172

X^

CLEVELAND

Ohio (OH)

19

X

COLORADO SPRINGS

Colorado (CO)

84

X

COLUMBIA, MO

Missouri (MO)

136

X

COLUMBIA, SC

South Carolina (SC)

79

X

COLUMBUS, GA

Georgia (GA)

127

Effective January 6th, 2016

COLUMBUS, MS

Mississippi (MS)

131

X

COLUMBUS, OH

Ohio (OH)

33

X

CORPUS CHRISTI

Texas (TX)

130

X

DALLAS

Texas (TX)

5

X

DAVENPORT

Iowa (IA)

103

X

DAYTON

Ohio (OH)

64

X

DENVER

Colorado (CO)

16

X

DES MOINES

Iowa (IA)

67

X

DETROIT

Michigan (MI)

15

X

DOTHAN

Alabama (AL)

171

X

DULUTH

Minnesota (MN)

141

X"

EL PASO

Texas (TX)

93

X

ELMIRA

New York (NY)

177

X

ERIE

Pennsylvania (PA)

150

X

Market

State (Abbreviation)

DMA Rank

Full Discovery

Partial Discovery*

EUGENE

Oregon (OR)

116

Effective December 30th, 2019

EUREKA

California (CA)

194

X

EVANSVILLE

Indiana (IN)

106

X

FAIRBANKS

Alaska (AK)

202

X

FARGO

North Dakota (ND)

113

X

FLINT

Michigan (MI)

73

X

FRESNO

California (CA)

55

X

FT SMITH

Arkansas (AR)

54

X

FT WAYNE

Indiana (IN)

96

X

FT. MYERS

Florida (FL)

109

X

GAINESVILLE

Florida (FL)

161

X

GLENDIVE

Montana (MT)

210

X

GRAND JUNCTION

Colorado (CO)

188

X

GRAND RAPIDS

Michigan (MI)

41

X

GREAT FALLS

Montana (MT)

191

X

GREEN BAY

Wisconsin (WI)

68

X

GREENSBORO

North Carolina (NC)

47

X

GREENVILLE, NC

North Carolina (NC)

102

X

GREENVILLE, SC

South Carolina (SC)

38

X

GREENWOOD

Mississippi (MS)

199

X

HARLINGEN

Texas (TX)

89

X

HARRISBURG

Pennsylvania (PA)

42

X

HARRISONBURG

Virginia (VA)

176

X

HARTFORD

Connecticut (CT)

34

X

HATTIESBURG

Mississippi (MS)

168

Effective June 13th, 2022

HELENA

Montana (MT)

203

X

HONOLULU

Hawaii (HI)

65

X

HOUSTON

Texas (TX)

9

X

HUNTSVILLE

Alabama (AL)

76

X

IDAHO FALLS

Idaho (ID)

155

X

INDIANAPOLIS

Indiana (IN)

25

X

JACKSON, MS

Mississippi (MS)

97

X

JACKSON, TN

Tennessee (TN)

175

X

Market

State (Abbreviation)

DMA Rank

Full Discovery

Partial Discovery*

JACKSONVILLE

Florida (FL)

43

X

JOHNSTOWN

Pennsylvania (PA)

108

X

JONESBORO

Arkansas (AR)

183

X

JOPLIN

Missouri (MO)

152

X

JUNEAU

Alaska (AK)

207

X

KANSAS CITY

Missouri (MO)

32

X

KNOXVILLE

Tennessee (TN)

62

X

LA CROSSE

Wisconsin (WI)

129

Effective June 1st, 2022

LAFAYETTE, IN

Indiana (IN)

184

Effective November 1st, 2021

LAFAYETTE, LA

Louisiana (LA)

124

X

LAKE CHARLES

Louisiana (LA)

173

X

LANSING

Michigan (MI)

114

X

LAREDO

Texas (TX)

186

X

LAS VEGAS

Nevada (NV)

40

X

LEXINGTON

Kentucky (KY)

63

X

LIMA

Ohio (OH)

190

X

LINCOLN

Nebraska (NE)

104

Effective July 25th, 2017

LITTLE ROCK

Arkansas (AR)

60

X

LOS ANGELES

California (CA)

2

X

LOUISVILLE

Kentucky (KY)

48

X

LUBBOCK

Texas (TX)

146

X

MACON

Georgia (GA)

120

X

MADISON

Wisconsin (WI)

80

X

MANKATO

Minnesota (MN)

198

X

MARQUETTE

Michigan (MI)

182

X

MEDFORD

Oregon (OR)

135

X

MEMPHIS

Tennessee (TN)

53

X

MERIDIAN

Mississippi (MS)

192

X

MIAMI

Florida (FL)

18

X

MILWAUKEE

Wisconsin (WI)

36

X

MINNEAPOLIS

Minnesota (MN)

14

X

MINOT

North Dakota (ND)

140

X

MISSOULA

Montana (MT)

162

Effective June 1st, 2022

Market

State (Abbreviation)

DMA Rank

Full Discovery

Partial Discovery*

MOBILE

Alabama (AL)

57

X

MONROE

Louisiana (LA)

144

X

MONTEREY

California (CA)

126

X

MONTGOMERY

Alabama (AL)

123

X

MYRTLE BEACH

South Carolina (SC)

101

Effective July 25th, 2017

NASHVILLE

Tennessee (TN)

30

X

NEW ORLEANS

Louisiana (LA)

50

X

NEW YORK

New York (NY)

1

X

NORFOLK

Virginia (VA)

46

X

NORTH PLATTE

Nebraska (NE)

209

X

ODESSA

Texas (TX)

138

X

OKLAHOMA CITY

Oklahoma (OK)

44

X

OMAHA

Nebraska (NE)

72

X

ORLANDO

Florida (FL)

17

X

OTTUMWA

Iowa (IA)

200

X

PADUCAH

Kentucky (KY)

87

X

PALM SPRINGS

California (CA)

143

X

PANAMA CITY

Florida (FL)

153

X

PARKERSBURG

West Virginia (WV)

193

X^

PEORIA

Illinois (IL)

121

X

PHILADELPHIA

Pennsylvania (PA)

4

X

PHOENIX

Arizona (AZ)

12

X

PITTSBURGH

Pennsylvania (PA)

26

X

PORTLAND, ME

Maine (ME)

78

X

PORTLAND, OR

Oregon (OR)

21

X

PRESQUE ISLE

Maine (ME)

206

X"

PROVIDENCE

Rhode Island (RI)

51

X

QUINCY

Illinois (IL)

174

X

RALEIGH

North Carolina (NC)

24

X

RAPID CITY

South Dakota (SD)

169

X

RENO

Nevada (NV)

105

X

RICHMOND

Virginia (VA)

56

X

ROANOKE

Virginia (VA)

71

X

Market

State (Abbreviation)

DMA Rank

Full Discovery

Partial Discovery*

ROCHESTER, MN

Minnesota (MN)

151

X^

ROCHESTER, NY

New York (NY)

75

X

ROCKFORD

Illinois (IL)

139

Effective December 29th, 2022^

SACRAMENTO

California (CA)

20

X

SALISBURY

Maryland (MD)

137

Effective December 29th, 2022^

SALT LAKE CITY

Utah (UT)

29

X

SAN ANGELO

Texas (TX)

196

X

SAN ANTONIO

Texas (TX)

31

X

SAN DIEGO

California (CA)

28

X

SAN FRANCISCO

California (CA)

8

X

SANTA BARBARA

California (CA)

122

X

SAVANNAH

Georgia (GA)

90

X

SEATTLE

Washington (WA)

11

X

SHERMAN

Texas (TX)

159

X

SHREVEPORT

Louisiana (LA)

86

X

SIOUX CITY

Iowa (IA)

148

X

SIOUX FALLS

South Dakota (SD)

111

X

SOUTH BEND

Indiana (IN)

99

X

SPOKANE

Washington (WA)

66

X

SPRINGFIELD, MA

Massachusetts (MA)

115

X

SPRINGFIELD, MO

Missouri (MO)

74

X

ST JOSEPH, MO

Missouri (MO)

201

X

ST LOUIS

Missouri (MO)

23

X

SYRACUSE

New York (NY)

83

X

TALLAHASSEE

Florida (FL)

107

X

TAMPA

Florida (FL)

13

X

TERRE HAUTE

Indiana (IN)

156

X

TOLEDO

Ohio (OH)

81

X

TOPEKA

Kansas (KS)

142

X

TRAVERSE CITY

Michigan (MI)

118

X

TRI CITIES

Tennessee (TN)

100

X

TUCSON

Arizona (AZ)

69

X

TULSA

Oklahoma (OK)

61

X

Market

State (Abbreviation)

DMA Rank

Full Discovery

Partial Discovery*

TWIN FALLS

Idaho (ID)

189

X

TYLER

Texas (TX)

110

X

UTICA

New York (NY)

170

X**^

VICTORIA

Texas (TX)

205

X

WACO

Texas (TX)

82

X

WASHINGTON, DC

District of Columbia (DC)

7

X

WATERTOWN

New York (NY)

179

X

WAUSAU

Wisconsin (WI)

134

Effective June 1st, 2022

WEST PALM BEACH

Florida (FL)

39

X

WHEELING

West Virginia (WV)

163

Effective December 29th, 2022^

WICHITA

Kansas (KS)

70

X

WICHITA FALLS

Texas (TX)

149

X

WILKES BARRE

Pennsylvania (PA)

58

X

WILMINGTON

North Carolina (NC)

128

Effective July 25th, 2017

YAKIMA

Washington (WA)

117

X

YOUNGSTOWN

Ohio (OH)

119

X

YUMA

Arizona (AZ)

164

X

ZANESVILLE

Ohio (OH)

204

X

*Partial discovery markets report only those ad, promo & PSA campaigns that have been previously 'discovered' or 'recognized' in the full discovery markets. Any unrecognized ad activity does not flow over to the classification process to be classified and reported as it does in the full discovery markets. Therefore, partial discovery markets tend to only report ad campaigns that are national or those that cover wide regions of the country

**Market was previously enhanced to Full Discovery for a limited time beginning July 30th, 2018 continuing thru Nov 12th, 2018 "Market was previously enhanced to Full Discovery for a limited time beginning Sept 3rd, 2018 continuing thru Nov 12th, 2018

^Market was previously enhanced to Full Discovery for a limited time beginning June 1st, 2022 continuing thru Nov 18th, 2022

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