Category Levels
Similar products which span multiple categories (example: Baby Products or Internet)
Industry: The highest level of category classification (example: Financial)
Major: The second highest level of category classification (example: Financial products & services)
Category: The third highest level of category classification (example: Financial products & services)
Subcategory: The level below Category (example: Mutual Funds)
Microcategory: The level below Subcategory (example: Mutual Funds / Stock & Bonds)
Product Levels
Ultimate Owner: The Highest level - Owner of product (usually same as Parent. example: Citigroup)
Parent: The owner of the product advertised (example: Citigroup)
Subsidiary: The immediate owner of the product (example: Citigroup)
Advertiser: The Payer of an advertisement (example: Citi)
Brand: Who is Advertising? (exmaple: Citi Upromise)
Product: Lowest Level - _Who and/or what is being advertised?
(example: Citi Upromise Platinum Personal Credit Card - Mastercard)
To access our full 360 Methodology, log in to the 360 platform and click on the Help Icon located at the bottom-right corner of the application.
A link to our full 360 Methodology can be found within the Help Menu.
If you have any additional questions, you can reach out to our Customer Support team at customersupport@mediaradar.com