Spend figures are all estimates based on Vivvix’s methodology. Spend estimates are best used directionally comparing time periods or share of voice among a competitive set.

In general, final spend estimates are loaded 1 to 10 weeks after the end of a month (varies by media). In order to run a report where all media is available, expect it approx. 10 weeks after the end of the month.

Sponsorship packages are not monitored, only ads for events that mention the sponsorship are monitored.

All preliminary “FastSpend” data is based on the most recently available month’s final rate information, and will be updated as more recent final rates are available until that month’s rate information is finalized.

Spend figures from all media are Gross spend, agency rate discounts are not factored in.

Ad-supported Video On Demand (AVOD) Streaming TV/OTT may include a small amount of local market ad activity, but all activity is aggregated as National (“Total US”) for most platforms.

Local Market AVOD/OTT activity is available for the Top 25 markets for Hulu only.

Addressable TV & Streaming TV devices are not monitored.

Local Cable TV is not monitored.

Broadcast “diginets” (ie: MeTV, CoziTV, etc) are monitored Nationally (Network TV) but no Local affiliates are monitored. Diginets data starts with August 2022.

Not all broadcast Spot TV stations are monitored in every local market. In general, the larger the market, the more stations are monitored. Monitoring in smaller markets may be limited to the top 3-4 local network affiliates (when possible).

All ad creatives airing on monitored Spot TV stations in 145 of the largest markets are picked up (“Full Discovery”). In 65 of the smallest markets, only ad creatives already in our database are recognized, and picked up (“Auto Discovery”). Ad activity from creatives that are unique to these 65 markets (not seen nationally or seen in any of the 145 Full Discovery markets) will not be recognized by our systems, so will not be included in reporting.

Preliminary “FastSpend” data (subscription required) is available after 2 days with the exception of Friday data which is available the following Monday. Events such as holidays, weather issues, etc. may cause Preliminary TV data to be delayed.

Preliminary units & spend from the current & previous broadcast week has not gone through all of the editing processes so data may be changed, updated, and corrected as the data is refreshed daily.

Local Radio is monitored in 45 local markets.

Local Radio monitoring starting 2021 is hybrid 25 markets via over-the-air broadcast, 11 markets via online digital stream.

9 Local Radio markets (online digital stream monitoring) were added to monitoring starting with September 2022 data.

Local Radio reporting includes detections that are 10 seconds or longer. Live spots are not monitored.

Local Radio data may include National & Syndicated spots.

Network Radio data provided by Miller Kaplan is a provider-blind aggregated view of radio ad expenditures that preserves each provider’s (more than a dozen participating Networks) confidentiality.

National Spot Radio (National advertisers buying local radio via national Rep Firms) available in all markets & may include activity reported in Local Radio media.

Satellite Radio is not monitored (SirusXM).

Streaming Online Audio is not monitored (Pandora, Spotify, etc.).

Podcasts are not monitored.

Local Newspapers are monitored in (roughly) the top 60 markets

Local Newspaper inserts are no longer monitored starting April 2020.

Magazine dates are cover date, not sale date.

Not all digital ads are classified to every detailed Product available under an Advertiser/Brand and may be classified under a general Product name/descriptor (i.e.: “General Promotion”, “Online”).

Email advertising is not monitored.

Native ads are not monitored.

Paid Search and Paid Social data originates from non-Vivvix partners and is mapped to our classification structure. This data generally does not have the same Product detail as Vivvix-sourced data.

Online Video & Internet Display media is desktop sites only.

Mobile Web Video spend estimates start with Jan 2020 data.

Online Video and Mobile Web Video does not include paid subscription-based sites.

Mobile App spend estimates start with Jan 2021 data.

Programmatic activity broken out in detail is available starting with July 2017 data.

Programmatic detail is available for Internet Display, Online Video and Mobile Web media.

Spend methodology is the same for programmatic & non-programmatic activity with “premium direct” rate info applied for estimates.

Vivvix currently monitors 3,800+ Desktop Display sites, 1,700+ Desktop Video, 2,700+ Mobile Web, 500+ Mobile Apps, 1,400+ Mobile Video sites.

Coverage & spend data for business-to-business, niche / low traffic sites is limited.

Display, Mobile & Video spend estimates utilize Similar Web ad view data where available. For sites that Similar Web does not monitor, Vivvix will report occurrences but not spend value.

Pre-2018 spend data for Internet Display & Online Video utilized ComScore page view data.

Starting with January 2021 data, Collection is via persona-based webcrawlers and an anonymous human panel of 1.2 million panellists across the US.

Webcrawlers visit sites 2-5 times each day; 3 levels deep and have demographic/behavioural profiles to capture more occurrences, but are limited to a couple of dozen targeting profiles and operate from each of the top 53 markets

Local market digital activity detail consists of local websites assigned to markets only and does not include geo-targeted ads on National websites served to local markets. Due to this limitation, local digital should be considered underreported.

Starting with January 2021 data, Internet Search consists of: Google Desktop text ads & Desktop Product Listing Ads and Mobile text ads & Mobile Product Listing Ads.

Internet Search was only Google desktop text paid search ads thru Dec 2020.

Internet Search may include a small amount of geo-targeted paid search, but all activity is aggregated as National (“Total US”).

Internet Search spend for a Product cannot be broken down by keyword (spend by keyword).

Paid Social data is available for a fee to clients who also subscribe to the data with our third party provider, and can include Facebook, Instagram and/or Twitter data.

Vivvix maps Paid Social data to our Brand Central taxonomy. We do not map each creative, instead mapping all activity to a Product name based on the social account (such as Facebook page) that the advertiser uses to deploy their social advertising. Advertisers usually have a single brand-oriented presence from which they advertise multiple products. Therefore, the Vivvix Product will most often resemble a brand or advertiser and may be mapped to a "General Promotion" or other non-specific Product.

Our 3rd Party Vendor restates their Paid Social data frequently based on earnings reports (and revised earnings reports), Vivvix restates the data quarterly. Data from the current and previous quarter should be considered subject to change.

Outdoor expenditure data is provided by participating plant operators via survey. Dollar figures represent actual gross sales volume for participating plant operators only. Due to confidentiality agreements, we are not allowed to break out spend by operator or disclose who does/does not participate in the survey.

Cinema data is combined Local & National, and is shown within the “Total US” (National) market (no local breakout available).

Only creatives for National Cinema ads are available.

Direct Mail is not monitored

Monitoring for 19 Cable TV Networks added 1h2023.

In 1q 2023, we introduced Single Sign-On (SSO) login security for all users.

On December 12, 2022 Pathmatics Paid Social data dating back to Jan 2019 was restated.

On October 12, 2022, Mobile App spend estimates dating back to Jan 2021 were added

9 Local Radio markets were added to monitoring with data starting September 2022.

12 Broadcast “diginets” (ie: MeTV, CoziTV, etc) were added to monitoring with data starting August 2022.

On August 1, 2022, Network Radio data dating back to Jan 2019 was restated. The new & restated data is aggregated activity from over a dozen Broadcast Radio Networks (the previous data came from a few Networks).

On July 11, 2022, we completed the Jan 2021 – April 2022 restatement Internet Display, Online Video, Mobile Web and Mobile Video media. This restatement incorporated Panel measurement into the revised methodology. The previous digital methodology involved collection by 53 automated web crawlers located in the top 53 markets, and essentially, we added 1.2 million panel members across the US. (1,200,053 > 53). In adding the panel, ALL activity needed to be recalculated to account for the thousands of new ads detected via the panel. Adding the panel data doesn't only add spend where there was none, but it adds a breadth and depth to the coverage that was not there previously.

In 4q2021, Pathmatics restated Facebook impressions and spend estimates for Q2 2020 – Q2 2021 to bring data in line with earnings reports. Vivvix restated the 2020 data on 11/12/22 and the 2021 data on 11/15/22. Since Pathmatics restates data frequently based on earnings reports (and revised earnings reports), Vivvix plans for ongoing quarterly Paid Social restatements.