Daypart is a term traditionally used when buying television ads; it is a block of time that divides the day into segments for purchase, scheduling and delivery (e.g., primetime). The dayparting method is often used to tailor content to specific audiences throughout the day.
See a breakdown of TV dayparts by:
AVOD/OTT
Network TV
Spanish Language Network TV
Syndication
Cable TV
Spot TV
Local Cable TV (Boston, San Francisco, Washington DC)
You can choose between two previously definied Daypart Sets within the Explore feature found within the Vivvix application.
Legacy Dayparts
Vivvix Dayparts
You can also create your own custom defined daypart set.
Legacy TV Daypart Definitions
TV Dayparts as they were definied in our legacy MarketAdvisor application.
Legacy Dayparts | Description |
Early Morning 1 | M-F 5am-9am |
Morning Daytime 1 | M-F 9am-12pm |
Afternoon Daytime 1 | M-F 12pm-3pm/4pm |
Early Fringe 1 | M-F 4pm-6pm |
Early News 1 | M-F 6pm-7pm |
Prime Access 1 | M-F 7pm-8pm |
Prime | M-Sa 7pm/8pm-10pm/11pm |
Late News | M-Su 10pm-11pm / M-Su 11pm-11:30pm |
Late Fringe | M-Su 11pm/11:30pm-1am |
M-F Overnight | M-Su 12am/1am-5am |
Saturday Morning | Sa 5am-12pm/1pm |
Saturday Afternoon | Sa-Su 1pm-4:30pm |
Sunday Morning | Su 5am-12pm/1pm |
Vivvix TV Daypart Definitions
Current daypart breakout as definied within the Vivvix Explore feature.
This daypart set is also used to define the information shown within the Dayparts by Network/Station section apparent within an Advertiser or Category Review --> TV Tab
Vivvix Dayparts | Description |
Undefined |
|
Early Morning | M-F 5am-9am |
Morning | M-F 9am-12pm |
Afternoon | M-F 12pm-3pm/4pm |
Early Fringe | M-F 4pm-6pm |
Early News | M-F 6pm-7pm |
Prime Access | M-F 7pm-8pm |
Prime Time | M-Sa 7pm/8pm-10pm/11pm |
Late News | M-Su 10pm-11pm / M-Su 11pm-11:30pm |
Late Fringe | M-Su 11pm/11:30pm-1am |
Overnight | M-Su 12am/1am-5am |
Saturday Morning | Sa 5am-12pm/1pm |
Weekend Afternoon | Sa-Su 1pm-4:30pm |
Sunday Morning | Su 5am-12pm/1pm |
If you have any additional questions, you can reach out to your local Vivvix Client Success Manager. Our support team is also available for assistance via email at customersupport@mediaradar.com.