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What media types are captured?
What media types are captured?

(Not all media listed below may be included in your current subscription. Ask your Vivvix Representative for more information

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Written by Vivvix Support
Updated over a week ago

TELEVISION

  • Network TV – 6 Major English-language broadcast TV networks + 12 Diginets.

  • Spot TV – 1050+ local broadcast TV stations (English & Spanish language) in 210 local markets.

  • Span Lang Net TV – Univision, Telemundo, Unimas Spanish-Language broadcast TV networks.

  • Cable TV - 118 National cable networks (includes 5 Spanish language cable networks).

  • Syndication – National barter ads in syndicated programs airing on local broadcast TV stations.

  • Ad-supported Video On Demand (AVOD) / Over The Top (OTT) - Netflix, Paramount+, Hulu, Peacock, Max, Pluto TV, Disney+, Tubi, Vix.

PRINT

  • Magazines – Consumer magazines found on most newsstands. All are PIB member pubs.

  • Sunday Magazines – Sunday newspaper supplement magazines.

  • Local Magazines – Locally-focused magazines in 24 markets.

  • Hispanic Magazines – Spanish-Language Magazines.

  • B-to-B Magazines – Business-to-Business, Trade, Small Circulation specialty magazines.

  • Newspapers – Local daily newspapers in (roughly) the top 63 markets + USA Today & WSJ

  • Hispanic Newspapers – Spanish-Language daily papers in top Spanish-Language markets.

RADIO

  • Network Radio – Expenditure-only data from over a dozen National radio networks.

  • Natl Spot Radio – Local Radio expenditure-only data provided by National radio rep firms, mapped to each market. Includes local spot activity sold by rep firms only.

  • Local Radio – Local Radio data in 45 markets. Data provided by outside partner.

    Ads sold by stations, rep firms, networks and syndicators.

DIGITAL

  • Internet Display – Desktop/Laptop Display ads (.gif, .jpg, HTML5).

  • Internet Search – Google desktop & mobile (text & PLAs) paid search spend with keywords and click estimates. Data provided by Adthena

  • Online Video – Desktop/Laptop Video ads (-pre, -post, -mid roll) includes 700+ top YouTube channels.

  • Mobile Web – Mobile (Android & iPhone) Display ads (.gif, .jpg, HTML5).

  • Mobile Web Video –Mobile (Android & iPhone) Video ads (-pre, -post, -mid roll). Includes 650+ top YouTube Mobile channels.

  • Mobile App– Mobile (Android & iPhone) Display & Video ads (.gif, .jpg, HTML5, video). Includes the YouTube App.

  • Social – Facebook, Twitter, and Instagram paid ads.

OUT-OF-HOME

  • Outdoor - Expenditures from over 200 plant operator markets in the US, mapped to our markets. Includes traditional billboard posters and paints as well as digital billboards, painted walls, transit/bus shelters, in-store displays, convenience stores, shopping malls, airport, taxi & truck/mobile advertising.

  • Cinema – National and Regional screen ads in movie theaters which run before the movie previews, preceding the feature film sold by National Cine Media and Screenvision. May also include off-screen advertising such as ads found in theater lobbies.

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