MediaRadar's AVOD measurement covers ads served on platforms streaming on-demand video programming accessible on smart TVs, desktop and mobile devices in the U.S. This does not include Live TV streaming services that primarily relay linear TV programming + advertising.
Coverage
As of January 2024, MediaRadar collects ads served on 11 AVOD platforms:
Crackle
Discovery + (ended Dec 2024)
Disney +
Hulu
Max
Paramount +
Peacock
PlutoTV
Roku
Tubi
ViX (formerly Prende TV)
MediaRadar regularly reviews coverage and will add relevant platforms as feasible.
Ad Collection & Classification
Ads are collected using a sample-based methodology. AVOD platforms are streamed 24/7 through automated navigation of selected programs using ACR technology to collect ads as they are served. Each monitored platform that has Gender/Age questions on its user profiles have 14 distinct profiles (7 male, 7 female, distributed from ages 18-65) to provide some representation for gender/age-based addressable advertising.
A program list is maintained for each platform that leverages featured popular/trending programs. Random selection first chooses a program and then a season and episode number for said program.
Collection is built to be representative of National advertising. While the IP addresses for collection are somewhat distributed throughout the US, it is neither geographically comprehensive nor representative.
Each collected ad is matched against a master library of previously detected video ads. If a match is found and confirmed as advertising material, a record is entered into the occurrence file indicating the platform, the program, the date/time of collection, and the associated MediaRadar Central details (e.g., product name, brand, advertiser and category).
If a match is not found in the master library, the ad is sent to an editor for manual review. Once identified as either a valid ad or a non-ad, the signature is sent to the master library for permanent storage and future use in the matching process. For a new ad, the editor classifies it into our proprietary MediaRadar Central database of advertised products. A record is entered into the occurrence file indicating the platform, the program, the date/ time of collection, and the associated MediaRadar Central details (e.g., product name, brand, advertiser and category).
Program & Daypart Information
For each ad occurrence, the platform & program are recorded in our system. The program selection for each platform is a sample of all available programs. The distribution of occurrences across each program represents the distribution observed in ad collection vs a projection of all programs/ads. It is best to compare the Program distribution for a given Advertiser vs competitors/category/all advertising to identify possible audience target skews.
Ad Expenditure Estimation
Spending estimations are determined using a statistical model, taking into account the platform’s valuation of advertising and the weighted sample of data observations across platform, persona, programming, and time. The platform’s advertising valuation is based on a review of company financials, subscribers, and engagement among the top 50 programs monitored in MediaRadar’s collection. Spending estimations are an extrapolation of investment served across all devices.