Creatives are captured by MediaRadar’s automated Media Watch Technology and titled according to MediaRadar guidelines. TV ads are captured as they are aired, collected and classified under different categories by MediaRadar. Creative titling is an ongoing process as the ads are collected and each creative is titled based on the ad characteristics and the category within which it is placed. The general guidelines for assigning a title name to a creative are:
The Title must reflect the visual essence of the commercial.
The Creative Title distinguishes a unique creative through a visual description of 40 characters or less.
Multiple creatives for one ad are often collected; therefore, a number is placed at the end of the title to indicate duplication.
Abbreviations for creative titles are applied per MediaRadar guidelines
Creatives with no title names are labeled – “No Title Assigned” with numbers at the end for unique identification.
To see the list of categories that do not receive TV creative titles, click HERE.