MediaRadar reports on Social advertising activity with coverage including ad placements on Facebook, Instagram & X.
Historical data reporting for each platform is available back to 2024.
Ad Collection
Social platform ads are collected from an opt-in panel of 1.5 + Million users located within the US. Personally identifiable information (PII) is not collected from the panelists.
Technology installed on mobile & desktop devices recognizes and collects each paid ad as it is served. An image of the ad is captured along with details about the post ID, type of post, advertiser identification and more.
Device coverage for all social platforms includes both IOS and Android.
Estimating Ad Impressions and Expenditures
In aggregate, the panel reflects the diversity of active users on each social platform. The collected ads represent a sample of ad impressions from the social platforms and can be projected to their respective universes.
Ad impressions and expenditures are estimated according to the following methodology for each social media platform:
A platform’s total ad impressions are modelled from a variety of metrics, including time spent, third-party ad expenditures, and publisher financials (where available.) The platform’s baseline impressions are used to gauge the upper threshold of potential ad exposure.
Panel collection is then modeled against total baseline impressions to gauge each brand’s relative weight to the total universe, taking into account both qualitative and quantitative characteristics of the advertiser and the raw data record.
Ad expenditures are calculated using a cost-per-thousand (CPM) approach. CPMs are sourced from external industry sources.
MediaRadar Data Integration & Harmonization
The integration and harmonization of data into MediaRadar’s systems may result in variances. Key areas that affect the variances include:
MediaRadar uses the social account ID to map data to an Advertiser. In instances where an Advertiser has a dedicated social account for a Brand or Product, the data will be mapped to that more specific entity. Otherwise, mapping reflects the more generalized Advertiser entity.
Partial or incomplete data records, especially those that exclude a social account ID, are often omitted from MediaRadar’s systems until they can be reconciled.
Occurrences with broken creative may be omitted from MediaRadar’s systems until they can be reconciled.
In some instances, MediaRadar will map records to an Advertiser, Brand, or Product that may not be assigned to an Advertiser.
Ad Types
In aggregate, the panel reflects the diversity of active users on each social platform. The collected ads represent a sample of ad impressions from the social platforms and can be projected to their respective universes.
Ad types collected include newsfeed and Reels posts comprising Video, Dynamic, and Carousel
Not currently collected: Instant Experiences (formerly Canvas), Facebook Stories, Facebook Marketplace, Slideshow, Playables, Collection Units, nor ads from Messenger.
Ad types collected include, newsfeed, Reels and Story posts and sponsored posts comprising Video, Dynamic, and Carousel
Not currently collected: Influencer Activity & IGTV
X
Ad types collected include, Promoted Posts comprising Video, Dynamic, and Carousel
Not currently collected: Promoted Trends & Accounts
Social House Advertising
Social platforms place some self-promotional or “house” advertising for which it books no revenue. The ad occurrences are measured, and expenditures are assigned for purposes of showing their fair market value. This activity is included in reports.
To access our full 360 Methodology, log in to the 360 platform and click on the Help Icon located at the bottom-right corner of the application.
A link to our full 360 Methodology can be found within the Help Menu.
If you have any additional questions, you can reach out to our Customer Support team at customersupport@mediaradar.com