Sites may run self-promotional or “house” advertising for which they book no revenue. These ad occurrences are collected, and a cost is assigned to them for purposes of showing their effective, fair market value.
Digital House Advertising activity is excluded from all Advertising Insights reporting by default. However, Explore (custom reporting) allows Digital House Advertising to be included in report output during report setup.
To access our full 360 Methodology, log in to the 360 platform and click on the Help Icon located at the bottom-right corner of the application.
A link to our full 360 Methodology can be found within the Help Menu.
If you have any additional questions, you can reach out to our Customer Support team at customersupport@mediaradar.com