MediaRadar's Outdoor Advertising Service reports billboard expenditures (poster and paint) in over 200 plant operator markets in the United States. Outdoor data collection reports other types of out-of-home advertising beyond posters and paints; our current coverage includes 8 sheets, 30 sheets, bulletins, painted walls, transit/bus shelters, in-store displays, convenience stores, shopping malls, airport, taxi displays and truck/mobile advertising.
Brand expenditure data are provided by participating plant operators. The market-by-market dollar figures are not projected and represent actual gross sales volume for participating plant operators only.
Markets are defined according to Standard Metropolitan Statistical Areas (SMSAs). Outdoor data are mapped to monitored TV markets where applicable, and to the All Other designation when appearing outside these markets.
Outdoor market activity and revenue data is available on a monthly basis. When first released, each month’s data is considered “preliminary”; meaning, at the time of the initial load we will have not yet completed the collection of the month’s data. Also note at the time of the initial load, these preliminary data represent on average about 60% of the month’s final, total revenue reported.
For the first 2 months of each quarter, data will be available approximately 5 to 6 weeks after the end of each reporting month. Data for the 3rd month will be available 6 to 8 weeks after the end of each quarter. Prior months within a quarter are updated on a weekly basis until all months within the quarter are considered “final”. This final status is typically reached by the time we load the last month of the current reportable quarter.
Coverage is dependent on participation by individual plant operators who submit their data under the condition of confidentiality. As a result, MediaRadar cannot share the specific contributions from any one provider or market.
Participating plants may change over time as operators begin, discontinue or modify the data they provide to MediaRadar. If a participating operator stops providing data, MediaRadar’s coverage of that operator and the associated market or markets may be reduced or become unavailable.
Because the composition of participating plant operators may change over time, trending of reported expenditures may reflect changes in data coverage as well as changes in advertising activity. Users should consider changes in operator participation and coverage when comparing markets or analyzing trends over time.
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If you have any additional questions, you can reach out to our Customer Support team at customersupport@mediaradar.com