Vivvix's Outdoor Advertising Service reports billboard expenditures (poster and paint) in over 200 plant operator markets in the United States. Outdoor data collection reports other types of out-of-home advertising beyond posters and paints; our current coverage includes 8 sheets, 30 sheets, bulletins, painted walls, transit/bus shelters, in-store displays, convenience stores, shopping malls, airport, taxi displays and truck/mobile advertising.

Brand expenditure data are provided by participating plant operators. The market-by-market dollar figures are not projected and represent actual gross sales volume for participating plant operators only.

Markets are defined according to Standard Metropolitan Statistical Areas (SMSAs). Outdoor data are mapped to monitored TV markets where applicable, and to the All Other designation when appearing outside these markets.

Outdoor market activity and revenue data is available on a monthly basis. When first released, each month’s data is considered “preliminary”; meaning, at the time of the initial load we will have not yet completed the collection of the month’s data. Also note at the time of the initial load, these preliminary data represent on average about 60% of the month’s final, total revenue reported.

For the first 2 months of each quarter, data will be available approximately 5 to 6 weeks after the end of each reporting month. Data for the 3rd month will be available 6 to 8 weeks after the end of each quarter. Prior months within a quarter are updated on a weekly basis until all months within the quarter are considered “final”. This final status is typically reached by the time we load the last month of the current reportable quarter.