Magazine creatives are collected and digitally scanned by Vivvix. See more info on collection rules below. Titles are assigned to each creative per the magazine ad headline. For ads with no headline, the brand name is used as the title of the creative. For example, if the ad headline states, “Great Websites at Godaddy.com”, the creative is titled with the same text. For ads with only an image or photo and no text, the brand name of product advertised is used as the title of the creative.