Vivvix measures and compiles all paid advertising space and expenditure data for Publishers Information Bureau, Inc. (PIB) as well as non-PIB consumer magazines with non-verified data reported. Non-verified data uses our Advance methodology, and unlike PIB, reports every paid ad as nationally (full-run) distributed with no distinction of regional distribution. Throughout the years, certain magazines are added and deleted from the service. The full list can be found by selecting Consumer Magazines and visiting the Properties tab in Explore.

House ads, contributed space, and public service advertising are not credited in the service.

Units

In Advertising Insights, units equal the number of ad insertions, which may include multiple regional and demographic editions.

Rates

All full run revenues reported are based on current one-time open rates, excluding commissions, frequency, volume, remnant, spreads, category or multiple page discounts. No premiums are allowable, with the exception of bleed, color or cover premiums where applicable. Gross one-time rates are used to compute revenues for demographic editions; regional rates are supplied by publishers. Each member publication is required to supply a current rate card and marked issues of national editions. Marked issues give detailed information about each advertisement. Tear sheets of all ads appearing in regional/demographic editions must also be submitted. All new members are required to provide prior year issues of their publications for measurement.

Pages

In Advertising Insights, page refers to the advertisement’s national equivalence (NEQ), which is based on the size of the ad as well as the percent of the publication’s total circulation reached by the ad.

Not-Itemized Advertising

• Advertising in less than full run or sectional editions (regional, state, metro, demographic) with less than 5% of the publication’s total circulation.

• Advertising in directories including Schools & Camps, Financial, Kennels, Game Breeders, Where-to-Go, Real Estate, Restaurants, Hotels & Resorts, Postage Stamps & Coins, Business Propositions, etc.

• Classified advertising (sold at the word rate).

• Magazine buying networks (e.g. Media Networks, Inc., Women’s marketing Inc.) advertising.

Magazine data are fitted into Broadcast week timetables. If a publication is weekly, the data reside in the corresponding broadcast week. If the publication is monthly, then the data reside in the first broadcast week of the month. Any change to the Magazine database is reflected in Advertising Insights. If a magazine is deleted from the service, the prior years of data remain in the database. Magazine title changes will be made retroactively.

Custom-monitored Magazine Newsstand data are not included in the platform.

Consumer Magazines

The following are abbreviations found in the Magazine Schedule Report:

Ad Color Ad Type